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7 Video Marketing Best Practices for Financial Advisors

FMG Suite

It has been shown that video marketing increases brand awareness by 70%, traffic to websites by 51%, and overall sales and engagement by 34%. For example, do you set posts to Facebook Instagram and link in the same amount? 85% of videos on Facebook are viewed with the sound off. At the same time? Use videos as high-value posts

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

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Reach a New Audience with Paid Social Campaigns

BOP Design

When it comes to thought leadership pieces for B2B firms, we are partial to LinkedIn, Facebook, and Twitter. It’s true, a small investment on LinkedIn or Facebook can go a long way. For purposes here, we are going to take a quick look at LinkedIn and Facebook paid campaigns. Facebook Sponsored Posts + Boosted Posts.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Use links in your answers to bring traffic to your website. When first signing up for Quora, you can start by following your connections from Facebook and Twitter. Use Links in Your Answers to Bring Traffic to Your Website.

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Emerging trends in IoT are changing online marketing

ClickZ

Apple’s update has attracted strong criticism from Facebook , which relies heavily on revenue from targeted advertizing. Instead of using traditional SEO-based copy to attract traffic, marketers will need to change wording to move closer to how people speak and engage with voice assistants. Playing catch up.

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What every marketer needs to know about programmatic advertising

Martech

Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector. That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising. ClickCease ) 73%: Number of U.S.

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Finding Your Social Media Niche – A Guide For B2B Small Businesses

The Lead Agency

It’s important to remember that because they are so specific, the traffic and audience is smaller on niche social media sites. Major social networks such as Twitter and Facebook have become increasingly overcrowded, making it much harder to stand out and gain results. How To Find The Right Network For Your Business. 2: ActiveRain.