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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

Google simultaneously acting as broker, supplier and auctioneer of online ads has always been problematic at best. Why we care. In 2021, several states also sued over Google’s app store practices.

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Facebook Will Limit Data Available to Advertisers

Hubspot

Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. Source: Facebook. Where Facebook Advertisers Get Their Data. Here's what's going on -- and why it matters.

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How to Write Good Facebook Posts – Tips for Small Business Success

Outbound Engine

Figuring out how to write good Facebook posts for your small business page can be stressful. Whether you’re currently posting and not sure if you’re doing it right, afraid that you’ll post the wrong thing, or just don’t feel comfortable doing it, We’ve put together 6 tips to help you learn how to write good Facebook posts.

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Google offers adtech unit changes to fend off antitrust lawsuit

Martech

Google’s offer is the latest development related to the government’s long-running investigation into allegations the company is exploiting its position as broker and auctioneer of digital advertising. Read next: Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses. “We Multiple U.S.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

The MLS is a suite of private, regional databases used by real estate brokers to share property listings. Internet Data Exchange (IDX) encompasses the rules, systems, and software which allow real estate brokers and agents to share each other’s listings. Broker Reciprocity. There are lite and platinum versions of their tools.