PureB2B

MAY 30, 2022

While a B2B database should include full business contact data, it should also be more than just a list of jumbled leads and email addresses. Inaccurate or outdated data lists mean that dozens of your emails end up undeliverable to inboxes that no longer exist. Merely having a name and an email address isn’t sufficient.

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

Oktopost

JANUARY 30, 2020

Digital marketing is highly reliant on browser data such as cookies and third-party tracking, but with browsers taking steps to curtail data collection , it’s going to become increasingly harder to run effective marketing campaigns. How can you tell if you’re being affected by these changes?

Ad brokers 113

Ad brokers Spyware Ad Exchange Privacy 113

Martech

DECEMBER 7, 2023

to evaluate the impact of your social media campaigns. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) to assess the effectiveness of your email campaigns. By doing so, you can experience higher engagement rates and drive more effective campaigns. Predictive modeling.

Paid Content 73

Paid Content Acquisitions Cost per Acquisition Marketing AI 73

Martech

JUNE 29, 2022

Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. More states have since followed, giving them more control over what personal data can be collected, brokered and used for marketing.

Ideal Customer Profiles 130

Ideal Customer Profiles Tips Privacy Ad brokers 130

Stevens & Tate

APRIL 16, 2021

The media mix spanned digital, print, email, and even public relations. Layered on top of the digital program was an email campaign, both to past prospects and a new audience. And we didn’t forget brokers with our homebuilder marketing. Capitalize On A Strong Media Partnership. Target The Right Audience.

Traffic 64

Traffic Paid Search Agency Advertising Agencies Planning 64

DiscoverOrg

OCTOBER 24, 2017

And that means more than the commoditized contact information that list brokers are always so happy to sell: name, rank, and serial number. These kinds of platforms include predictive insights, competitive intelligence, foundational and tactical support for Account-Based Marketing (ABM) campaigns, as well as insights for client retention.

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

NetLine

DECEMBER 18, 2023

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

FMG Suite

SEPTEMBER 19, 2023

With the FMG platform and MyRepChat integration, an advisor will be able to orchestrate a campaign that includes well-timed email and text communications, exceeding client expectations and increasing the likelihood of referrals. The game has changed for our advisors, and we’re excited to be at the forefront of this evolution.”

Acquisitions 52

Acquisitions Enterprise Management Allocation Marketing Management 52

Martech

JULY 27, 2021

Sitecore has been spending money — acquiring and integrating a CDP, a DAM and a third-party email solution. Let the customer be creative making the content,” said Gary Garafalo, CEO and co-founder of LoudCrowd, whose software enables brands to measure the effectiveness of UGC campaigns across platforms. You should not be prescriptive.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

FMG Suite

DECEMBER 18, 2019

When Rethink Wealth’s Broker-Dealer Guardian selected FMG Suite as a preferred website and marketing solutions vendor, Elise was thrilled to find an option that would eliminate that back-and-forth with compliance, and keep all their marketing tools in one dashboard. Save hundreds of hours with automated email and social media campaigns.

Marketing Management 52

Marketing Management Ad brokers Vendors Social Media 52

FMG Suite

MAY 14, 2023

An all-in-one, custom-branded marketing platform and private-labeled mobile app supporting websites, email, social media, social selling, lead generation, and blogging. Creative Lockdown for Publisher email, web, and social content. Video Email support for templates linked to landing pages with embedded videos.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

FMG Suite

JUNE 13, 2019

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

Email Campaigns 40

Email Campaigns Campaigns Ad brokers Tools 40

FMG Suite

JUNE 5, 2019

Email Marketing Campaigns for Financial Advisors. . For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

Email Marketing 40

Email Marketing Work Management Planning Marketing Management 40

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Free Software for Customer Engagement trScore Free Features Totango 8.2/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

FMG Suite

JUNE 5, 2019

From creating offers to answering commonly asked questions on your site, meeting compliance rules can create a bottleneck that can stop a marketing campaign dead in its tracks. My broker-dealer, Cambridge Investment Research, recommended FMG Suite, as well as a few other options. Disclose, disclose, disclose. Play by your rules.

Ad brokers 40

Ad brokers Enterprise Management Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 12, 2019

Amy Paterson is a Marketing professional with over 14 years’ experience planning events, designing ads, website maintenance, building content for web/social/newsletter campaigns, creating and editing marketing materials, and acting as liaison to the sales team of 15 account executives nationwide. The Call to Action/Offer. The Creative.

Campaigns 40

Campaigns List Brokers Ad brokers Ad Exchange 40

Convince & Convert

AUGUST 13, 2015

After running an “Introduce Yourself” campaign, they collected 1,511 pieces of content. HD Vest is a financial services firm that provides office support and broker/dealer operations for 4,500 independent financial advisors across the country. Get our Definitive email newsletter. million people and engaging 38,458 consumers.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

FMG Suite

APRIL 22, 2019

A strong website, email newsletter, social media presence, and a content library provides value to prospects while keeping clients engaged. Make sure all the information is up to date and offers your preferred contact methods, including email, phone number, and address. Financial Advisor Email Tools. Use automated campaigns.

Planning 78

Planning Ideal Customer Profiles Ad brokers Broadcasting 78

Biznology

JULY 17, 2018

It Takes a Client to Make a Campaign. Because without clients there’s no influencer marketing campaign. However, in many ways, you–influencer marketing professional–are the broker between the client, the brand, the CFO, the CMO, and the online influencers. Sign up for our emails here. Like this post?

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

FEBRUARY 8, 2016

Lead generation expert Dan McDade (left) says he’s seen campaigns in which 99 percent of the leads generated were worthless. With good lists becoming harder to find, lead brokers are bringing technology to bear to improve lead quality. Sign up for our emails here. Ninety-nine percent. Quality time. Like this post?

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Semcasting

MARCH 21, 2018

In business services, a High-Lifetime Value customer to a network service provider or a commercial real estate broker might be constantly hiring and show up on the Deloitte 500 Fastest Growing Companies List. The game of lead generation is changing.

Lead Scoring 58

Lead Scoring Lead Ranking Lead Generation Leads 58

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Free Software for Customer Engagement trScore Free Features Totango 8.2/10

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Free Software for Customer Engagement trScore Free Features Totango 8.2/10

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Biznology

FEBRUARY 9, 2016

Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Hubspot

NOVEMBER 1, 2019

With features including contact management, email templates, and meeting scheduling, HubSpot CRM is designed to help you sell faster and better. The platform facilitates the lead qualification process, helping you build personalized, automated campaigns for leads no matter where they are in the funnel. HubSpot CRM. Image Source: Zoho.

Marketing Automation Services 77

Marketing Automation Services Work Management Marketing Management Best Practices 77

Hubspot

MARCH 1, 2019

And others choose an outside sales strategy -- where salespeople broker face-to-face deals with the prospect. The campaigns and efforts of the marketing organization are one of the best ways to generate qualified leads. The salesperson uses prospecting techniques like making warm calls, email outreach, and social selling.

Terms and Conditions 82

Terms and Conditions Ad brokers Sales Qualified Leads Organic Leads 82

Versium

JUNE 12, 2018

Harnessing the power of predictive analytics and Versium’s LifeData®, marketers can build highly targeted prospect lists for multichannel campaigns based on projected conversion rates. A national marketing agency realized a 9X increase in conversions for a catalog direct mail campaign based off a list built with Predictive List Builder.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

Outbound Engine

FEBRUARY 25, 2019

Everyone from ice cream shops to insurance brokers has unique business personalities they use to attract patrons. They include word of mouth, a website, and digital marketing via email and social media. Social media and email marketing are cost-effective ways to reach, engage, and build trust with customers over time.

Small Business Marketing 54

Small Business Marketing Planning Work Management Marketing Budget Creation 54

Integrated B2B

NOVEMBER 12, 2014

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. With email marketing campaigns, for example, B2B marketers in industrial sectors are still just scratching the surface of what’s possible.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

Hubspot

MARCH 29, 2018

That data could be used in combination with other sources of information that the advertiser might have on its own, like email contacts or survey responses. We also found that 600 of the 29,000 categories Facebook offered to advertisers were from data brokers. Of course that’s the targeting foundation of all my current campaigns.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Martech

FEBRUARY 5, 2024

Running a paid media campaign is relatively easy for an experienced B2B marketing team. Alternatively, you can buy a list of leads and syndicate the content assets yourself via phone or email outreach. Think about how your organization deploys its B2B marketing tactics. It can work, but not in a vacuum.”

Lead Gen 98

Lead Gen Paid Content Cost per Lead Sales Management 98

Vidyard

JUNE 2, 2016

Videos are organized by the technology that agents or brokers use, and newcomers can quickly and easily find the exact video that solves their problem. Broker looking to add a new agent to your system? Lone Wolf’s video hub is a shining example of what a support hub can be. A new agent looking to add your first listing?

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

Hubspot

JUNE 27, 2018

Justin's prospecting strategy was based on a simple schedule of mailers, emails and phone calls. Barry Jenkins is the broker-owner of the #2 Better Homes and Gardens Real Estate Team in the United States. He walks leads through relevant nurture campaigns based on lead source and automates the entire transaction process.

Business 101

Business Tips Ad brokers Lead Scoring 101

Bluetext

SEPTEMBER 18, 2018

Our association clients often ask us what our process is for developing digital campaigns that will deliver the best results, whether that’s awareness for their brand or attendance for their conferences and events. At Bluetext, we take a disciplined approach to every campaign, and that begins with discovery.

Campaigns 20

Campaigns Top of Funnel Banner Ads Ad brokers 20