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Your Guide to Choosing a B2B Data Provider

Zoominfo

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. Opportunity Data.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Distributors.

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Where B2B brands win and lose on customer retention

Martech

Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. The next day I called the broker and gave him all the details of what we needed, even down to the color, make, and model. If I were going to use a broker, it would not be the one I used for that purchase.

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How to find your best B2B prospects

Biznology

Model your most profitable customers. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Partner with a reliable data broker. A broker can introduce you to the most productive prospecting data sources and lists. Build a target customer profile. Company size.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Provide transparency customers can verify that. Image from CDTA factsheet. The bill, introduced yesterday by Sen.

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FMG Named “Best Overall Fintech Software” in the 2024 Fintech Breakthrough Awards

FMG Suite

FMG has relationships with the leading independent broker-dealer networks and integrations with several widely used wealthtech platforms. Last year, FMG customer websites received more than 70 million views, FMG customers sent over 308 million emails, 59% of which were automated, and customers shared a total of 2.2