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Your Guide to Choosing a B2B Data Provider

Zoominfo

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. Users can meticulously target audiences and find leads fit to purchase a product or service.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Independent brokers or agents.

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The Google Guarantee Guide to Local Services Ads (LSAs)

DAGMAR Marketing

Navigating the world of Local Services Ads can be intimidating at first. With proper LSA management, your business can provide Local Services Ads at the right place and time, so you can dominate the results section. Continue reading our Google Guarantee guide to Local Services Ads and learn how. What are Local Services Ads?

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B2B Marketing Database: How to Create the Best One

PureB2B

When you know essential details about the companies and contacts you are targeting you have a better chance of engaging them. How Leadiro can help you. Sometimes, your team might also use terms like “B2B database” and “B2B contact list”. Specific details on the actual point(s) of contact are also relevant.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. Prior to joining us, Simon was deputy commissioner for the Information Commissioner’s Office (ICO), the U.K.’s during the COVID-19 pandemic.

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6 martech contract gotchas to be aware of

Martech

You use them to buy contacts and information as well as to enrich what data you’ve already got. Service-level agreements (SLAs). 24/7 service vs. standard business hours). Perhaps they offer a smaller line item to help justify a price increase during a renewal. Does that count as a second contact credit used?

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.