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Your Guide to Choosing a B2B Data Provider

Zoominfo

But have you ever stopped to think about where these companies get their data and what makes it better than the rest? As the name suggests, fit data helps find leads that are fit to be a customer for your company. Opportunity data helps identify favorable conditions for a company to act on when prospecting. Opportunity Data.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Many companies use a mix of direct and indirect sales.

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FMG Named “Best Overall Fintech Software” in the 2024 Fintech Breakthrough Awards

FMG Suite

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF., million social media posts.

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How to find your best B2B prospects

Biznology

Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Partner with a reliable data broker.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. It frees carriers and brokers to be more human.

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The Trade Desk announces Adobe CDP integration

Martech

Last year, the company also partnered with Publicis Groupe , which owns Epsilon, a top data broker. Of course, this begs the question about what marketers are doing to build those data-rich first-party relationships with their customers. The Trade Desk already developed Unified ID 2.0 Processing.Please wait. Why we care.

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6 martech contract gotchas to be aware of

Martech

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” Remember, all relationships end. Sometimes they find them on the other side of the client-vendor relationship. Company policies change. See terms.