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Your Guide to Choosing a B2B Data Provider

Zoominfo

B2B data is enterprise-focused information used to improve sales and marketing campaigns. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Type #2: Brokers & Resellers of B2B Data. Useful Tools: Many brokers and resellers offer value-added services for clients.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. These intermediaries go by many names in different contexts: partners, resellers, dealers, distributors, brokers, agents, affiliates — the list goes on. Independent brokers or agents. Distributors.

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How influencers and content creators are reshaping brand strategies

Martech

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

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3 Tips On How To Save Money on Marketing Without Risking Performance

Go Beyond SEO

Way, way too often, marketing is a waste of money. Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. Marketing is a hugely important, long-term investment in the growth of any business. Acquire Knowledge In Any Way Possible.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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The Trade Desk announces Adobe CDP integration

Martech

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. This is another move that aims at providing ways to activate data in campaigns after the anticipated depreciation of third-party cookies. The Trade Desk already developed Unified ID 2.0

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See How Predictive Analytics Can Give Your Insurance Agency an Edge

Salesforce Marketing Cloud

In a nutshell — predictive analytics enables brokers to grow faster by helping them to: Do more with less by simplifying your workflows Spend time where it counts and help clients fill coverage gaps Recruit new talent and customers Not just a 360-degree view — a 360-degree action plan. Do more with less by simplifying your workflows.