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How to find your best B2B prospects

Biznology

Beef up your LinkedIn skills. LinkedIn is a treasure trove. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Business people like to share valuable ideas and do favors. Partner with a reliable data broker. Ask for referrals.

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Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. and in managing them.

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3 Tips On How To Save Money on Marketing Without Risking Performance

Go Beyond SEO

Marketing done incorrectly and done simply for the sake of marketing uses up precious time and money, which business owners lack enough of as it is. You can be generous with your clients, but it will always serve a business well to be stingy with their resources. When seeking out partners, don’t overlook LinkedIn.

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On Influencers and Brand Influence

Content Standard

In a recent Skyword survey, a majority of consumers (54%) and business buyers (53%) said that the quality and authority of a brand’s content significantly impacts whether or not they purchase from them. Content plays a crucial role here. Here’s what I mean: Your brand owns the conversation; experts amplify it.

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Why Investors Need to Use Social Media

Convince & Convert

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. LinkedIn Provides Industry Insights. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. The strategic market operations leader, she writes “acts as a business leader, not a button pusher.” They are not siloed, they are cross-functional. Why we care.

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Forging a Career in Insurance Sales — The Complete Guide

Hubspot

Job Security As long as people drive cars, need medical care, employ workers, run businesses, and have a life, they’ll need insurance. To improve your chance of success in this industry, Veronica Moss , an insurance broker since 1999, recommends you thoroughly know how the industry works. “If Let clients take the driver's seat.