Making Industrial E-mail Marketing More Relevant
Industrial Marketing Today
SEPTEMBER 1, 2011
These people have not given you explicit permission to receive your marketing e-mails regardless of what the list broker may say. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists. Do a regular merge/purge of your in-house list. A good way to do this is to match it with your sales cycle.
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