Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

APRIL 3, 2014

A family receptionist would greet them and offer a surprise like a seat upgrade, a free gift, or a chance to meet a player,” says Mark Bradley, founder of The Fan Experience Company , a consultancy that worked with the club. Web/mobile content. Fan bases aren’t just becoming more global – they’re also becoming more mobile. “A

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. Many say that marketers are a different breed than “customers,” and what works for marketers won’t translate to the B2B world in general. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

AUGUST 5, 2011

Much of what works on Facebook seems to fall into two camps: Charity. The B2B pages I’ve seen on Facebook are broadcast focused. But let’s put this all in context. What is B2B marketing all about? Relationships, right? And I just don’t see what’s good about Facebook for creating relationships in B2B. Contests/giveaways/games.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

DECEMBER 18, 2009

Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. This is why every B2B company should be moving into social media to start the process of building the skills and making the broad cultural changes needed to make social media work. The End of Control.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

JUNE 25, 2009

That’s very different from our traditional marketing campaigns and programs, which are based in unilaterally developed messages that are broadcast—and then abandoned to fend for themselves. Hierarchical structures and linear processes work fine because everything has a timeline and a beginning, middle, and end (launch).

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

NOVEMBER 24, 2009

Social media is not just a place for broadcasting opinions. Employees may feel passionately about the possibility of life on other planets, but unless they work for NASA, it’s probably not worth getting into on a blog. Require employees to disclose their affiliation with the company at all times and avoid using aliases.

Social Media 100

Social Media Media Guidelines B2B 100