PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right
ViewPoint
JULY 12, 2012
She notes inbound marketing is the hot and sexy new thing, and she adds, “I know there are some inbound marketers who take a real hard line and say, ‘Don’t do any broadcast. I pay attention to people who are broadcasting and advertising there.” Ann on Twitter: @MarketingProfs. Don’t do any outbound.’
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