Investment-Related Publicity: How Clueless is Your Fund?
Marketing Craftmanship
MAY 7, 2015
Even if your fund generates piles of press clippings, however, there are too many distractions within print, broadcast, and digital media channels to ensure that target audiences will ever notice, or be influenced by, any of those mentions. A media relations strategy driven by volume rather than substance is an expensive, zero-sum game.
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