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Trade Shows Need to Evolve | Here Is Why and How to Drive the Change

Adobe Experience Cloud Blog

Particularly trade shows. Because as the world has moved on, trade shows haven’t. In 1983 The Harvard Business Review asked three captains of industry why they went to trade shows. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem.

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

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Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

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What is Attraction Marketing And How Can It Set Your Business Apart

Stevens & Tate

It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

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Beacon Technology: The Near Future of B2B Marketing

Navigate the Channel

Beacons are small hardware devices equipped with Bluetooth technology that broadcast signals to smartphones within their proximity. Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events.

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Video marketing’s multi-use versatility makes it a great investment

Biznology

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Do you need brief audio clips for customer support, phone recordings, or online/broadcast radio marketing material? It’s a one and done system that rarely delivers a huge R.O.I.

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Why Marketers Are Embracing Live Videos

Biznology

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live. Land Rover. Weight Watchers.