Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Land Rover. Furthermore, the live videos also included Q&A segments.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. CTV: This uses television to stream content through devices such as Roku, Apple TV, and Xbox.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

NOVEMBER 8, 2023

Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. At Digilant, we recognize the complexities that come with the television advertising ecosystem.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

LiveRamp

FEBRUARY 21, 2019

Super Bowl LIII was characterized by four records: the lowest number of viewers with broadcast TV viewership down, the most Super Bowl Rings for a quarterback, the lowest scoring game of all time, and the most media company competition of all time. How television advertising is bought and sold will be very different from here on out.

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

Biznology

JANUARY 28, 2016

This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition. The word “television” may be a little misleading though. Live streaming.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Convince & Convert

APRIL 26, 2013

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Four Your Information.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Martech

MARCH 6, 2023

Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast.

Paid Search Agency 75

Paid Search Agency Ads Campaigns Cable 75

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV is well known to provide a broadcast-quality advertisement experience. What is the Difference Between Streaming TV, Connected TV, and OTT?

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Sprout Social

JUNE 25, 2019

You’ll need to request permission if you’re going to use the icons for radio, broadcast, out-of-home advertising or print that’s larger than 8.5 For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. It should only link back to a YouTube channel. inches X 11 inches.

Social Media 107

Social Media Media Guidelines Youtube 107

Vidyard

JULY 28, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race. Maybe not …. How does it get to this point?

Research 50

Research Video Marketing Forrester Planning 50

Vidyard

JULY 20, 2016

Sure, YouTube is the second largest search engine in the world. And publishing videos here and there, on YouTube sometimes or your website other times, isn’t a strategy. We’ve got to win on YouTube” is no way to approach decisions around video. Video is winning the content race. Maybe not …. How does it get to this point?

Research 50

Research Video Marketing Forrester Planning 50

ClearVoice

JULY 18, 2023

Radio, print, and television ads all work roughly the same way. Interruptive: While content marketing relies on visitors coming to your site, traditional advertising broadcasts to people doing something else. It generated 10 million Twitter views, over 6 million YouTube views, and 13 billion media impressions.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Moz

APRIL 9, 2020

Religious institutions are putting their services on the web, from Pope Francis celebrating Mass at the Vatican, to Ann Arbor’s Temple Beth Emeth observing virtual Shabbat and the Imams of the Islamic Center of America broadcasting live, daily lectures from Dearborn, Michigan. Local television and video media.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

APRIL 17, 2014

Look at YouTube going hard into the original content game. I think they see their competition as broadcast and spot TV. This puts them on a collision course with television and telephone, which are far bigger opponents (and far broader ambitions) than anything having to do with organic reach and business Facebook pages.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Content Standard

MARCH 1, 2016

With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites. It’s no surprise anymore that traditional broadcast TV ads aren’t making the same kind of impact they were in years past. However, the difference, in this case, is delivery.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MARCH 1, 2016

With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites. It’s no surprise anymore that traditional broadcast TV ads aren’t making the same kind of impact they were in years past. However, the difference, in this case, is delivery.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

NOVEMBER 3, 2015

consumers under 45 years of age spend even amounts of time consuming both digital video and television. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Content Standard

APRIL 20, 2018

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. million listeners.

Video Marketing 62

Video Marketing Content Marketing Planning Content 62

Content Standard

DECEMBER 8, 2016

Traditional marketing teams may still see digital as an augmentation of their traditional, broadcast-advertising-based pitches, just another tactic to add on to an existing, top-down plan. Consider the story of Dollar Shave Club, which burst onto the shaving scene with a widely shared YouTube video. I think that’s the first one.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Check out this week''s roundup to see what happened.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

LeadsRX

MARCH 9, 2022

Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Connected TV (CTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

NOVEMBER 15, 2016

People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. We also know that 86% of universities and colleges already have a YouTube presence.

Video Marketing 28

Video Marketing Allocation Television marketing Broadcasting 28

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. This has implications for rotation and optimization of broadcast. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.” like Tim Cook does, either.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

APRIL 8, 2015

Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Broadcast and Social Join Forces. It’s well known that broadcast programming events, such as the Super Bowl and the Grammy Awards, attract the biggest audiences every year.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

FEBRUARY 21, 2017

You have your eyes set on eSports after seeing other large brands, sports teams, and television networks investing in the world of competitive gaming. Some of the biggest StarCraft II tournaments were big hits on television, and top players became minor celebrities, with some even signing endorsement deals.

Television marketing 55

Television marketing Broadcasting Banners Verticals 55

readwrite

APRIL 17, 2013

billion in additional revenue to Facebook — and might also kick off a war with the television industry for major ad dollars. Television advertising in the U.S. There are few online properties – or any media properties of any sort – that can command massive network television-like audiences the way Facebook can.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Convince & Convert

JANUARY 9, 2012

Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. This has implications for rotation and optimization of broadcast. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Dusty (@DustyHunt) January 3, 2012.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87