Remove broadcast
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Why Social Media Really Matters

Customer Experience Matrix

mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message.

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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

CMO 100
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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

Marketing is shifting to being less about broadcast and more about narrowcast. Therefore, it benefits both sales and marketing leaders to take an Account Based Demand Marketing approach around those customers and opportunities – TOGETHER – to ensure they are helping to drive priorities, and growth, for the business.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. What are your thoughts on using SMS for marketing?

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