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How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage

Brandpoint

With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. What does the updated broadcast distribution network mean for PR professionals? What does the updated broadcast distribution network mean for PR professionals?

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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

LeadsRX

Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important.

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Keeping up with Media Trends

Biznology

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends. Key Takeaways.

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

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Automate Media Plan Placement Dates with Bionic Tools

Bionic

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag. It even handles the Broadcast Calendar.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. As soon as the live broadcast stops, make sure it’s readily available for replay. Save video for replay.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.