Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Convince & Convert

SEPTEMBER 12, 2013

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Are you ready for some football?

Broadcasting 123

Broadcasting Paid Search Agency Ads Advertising Agencies 123

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

OCTOBER 28, 2020

As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to teach us about the world of business and the essential traits needed in order to become a successful marketer. Who are you?

Planning 363

Planning Forrester Work Management Storytelling 363

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

APRIL 18, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.

Broadcasting 279

Broadcasting Marketing Campaigns Tools 279

Contently

MARCH 22, 2021

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. In the process, they did a few genius things that all marketers can learn from. What content marketers can learn: Break convention.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Tomorrow People

APRIL 27, 2022

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Convince & Convert

FEBRUARY 21, 2014

» Social Pros Podcast blogging brand communities community management content creation content marketing digital marketing social media Social Media Marketing social media monitoring social media strategy Social Pros' Please support them; we couldn’t do it without their help! Read the whole entry. »

Broadcasting 128

Broadcasting Communities Social Media Mobile Marketing 128

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. The broadcast rights for Japan were only sold a week ago. Stay tuned.

Broadcasting 81

Broadcasting Paid Search Agency Television marketing Marketing 81

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SmartBrief - Marketing

JANUARY 30, 2024

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Biznology

JULY 7, 2021

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. The post LinkedIn releases new Pages features for B2B marketers appeared first on MarTech. Get MarTech!

Linkedin 114

Linkedin Features B2B Marketing B2B 114

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Too often, marketing campaigns aimed at older demographics rely on clichés and outdated portrayals, alienating potential consumers. Outspend on Temu.

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SmartBug Media

MARCH 15, 2024

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. While broadcast TV was previously the golden channel for advertising during sports events, changing consumer habits are altering this landscape.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Stevens & Tate

APRIL 15, 2023

However, you need effective marketing strategies to pull this off. This means they are open to repeat purchases with minimal marketing efforts –bridging the trust-loyalty gap. Typically, marketers should focus on creating an image that resonates with their prospective customers.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 89

Marketing AI Advertising Agencies Planning Broadcasting 89

Walker Sands

MAY 5, 2021

She emphasized that it’s good to know who she can reach out to for certain topics, whether it’s a market strategist, the founder of a startup, an economist, etc. Sarah went on to note that pitching a CEO is especially helpful for booking small businesses or companies with a smaller market cap.

Broadcasting 52

Broadcasting PR Media Public Relations 52

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

The Point

DECEMBER 5, 2023

In the context of a purchased list, you could choose to split the list into multiple, smaller broadcasts. As that previous article made clear, emailing to anything but opt-in lists may be at odds with the license agreement of your marketing automation platform (MAP) or email service provider.) Basic, token-based personalization (e.g.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be. Dig deeper: Email marketing strategy: A marketer’s guide 2. It’s perfect. Driving actions.

Email Marketing 130

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 130

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And they inform how you should tailor your messaging and marketing approach. You can expand on this metric to see a graph of how this viewer count changes throughout the live broadcast. How many of them skipped your Story videos?

Advertising Benchmark 131

Advertising Benchmark Facebook Video Marketing Cost Per Click 131

illumin

APRIL 25, 2024

It’s time to clear the air and understand the differences between the two marketing phenomena. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Conventional TV broadcasting or linear TV , on the other hand, allows viewers to see pre-scheduled shows live. Stay tuned!

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Biznology

DECEMBER 15, 2020

Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency.

B2B Marketing 104

B2B Marketing B2B Broadcasting Advertising Agencies 104