broadcast 
The Point
SEPTEMBER 30, 2013
Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?
The Point
AUGUST 15, 2012
You know that monthly newsletter you blast to your entire database under the guise of “lead nurturing”? And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? There was a time when lead nurturing was synonymous with simply staying in front of prospects.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
JANUARY 7, 2016
Simply look at the search difference between “lead generation” and “lead nurturing” and you’ll quickly see what I’m talking about. So, while lead generation is certainly important, investing in generating more leads without building an effective lead management process is simply, well, foolish.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Marketing can’t be automated.) 1) Marketo.
The Point
OCTOBER 26, 2010
Companies are recognizing that simply sending one-off, one-size-fits-all broadcasts to an entire database regardless of buying persona or interest level is out of step with the reality of today’s selling cycle. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms.
Hubspot
JANUARY 18, 2012
This means that, in order to be a truly effective inbound marketer, you'll need to continue talking to, sharing content with, and engaging those leads who may be stuck in the middle of your funnel -- caught between their first conversion and a sales call. Let's face it: those middle child leads deserve some attention, too!
The Point
JUNE 27, 2012
But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you broadcast a monthly newsletter to your database? Drive subscriptions.
Expert insights. Personalized for you.
100 
Let's personalize your content