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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Makes sense. Set new objectives and KPIs.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. What led you to earn NetLine Cadet Certification , and how have NetLine tools impacted your approach to lead generation? I was surprised to learn the advanced level of lead filtering available, and with scoring to boot!

Insiders

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13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog for linkedin group when they don't accept a paying member? LinkedIn LION Linkers: This is different (Linked In Open Networkers). Whats the value on LinkedIn?

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B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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7 of the Best Ad Management Tools for 2020

Hubspot

Other unique and notable features you get from HubSpot’s Ad Tracking Software are: Automate ad targeting using Lists which will sync your leads and audience for targeting opportunities. Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google. Report on ROI and leads from the platforms you share your ads on (e.g.