SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Think you need to surprise viewers with your ad to get an impact during the Super Bowl? Think again. Moreover, early released ads delivered greater brand impact during the game.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Swift has already had a huge impact on the NFL — getting her huge fanbase interested in the game has improved ratings and attendance. Many of the services provide a free trial. In your inbox.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Hubspot

MARCH 30, 2020

Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. Twitch enables fans to connect with streamers.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Sprout Social

JANUARY 4, 2022

62% of people report increased interest in a product after viewing a related Facebook video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. 39% of people report increased interest in a brand or product after viewing it in an Instagram story.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Success stories. In theory, all of this sounds amazing. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Martech

APRIL 6, 2022

Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. Virtual MVPDs – Hulu, Sling TV, YouTube TV, etc. This comes even as there are more choices than ever. were used 25% of the time. came in at 10%. Processing.Please wait.

Service 88

Service Bundling Broadcasting Content 88

Content Marketing Institute

JANUARY 15, 2019

However, the most common are Facebook, Instagram, and YouTube. As soon as the live broadcast stops, make sure it’s readily available for replay. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Facebook, Instagram, and YouTube let you give your video content a title and description.

Broadcasting 97

Broadcasting Youtube Landing Pages Ideal Customer Profiles 97

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Martech

AUGUST 7, 2023

When he got there the state of the technology was…interesting. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. They’re also using Microsoft Marketing to run an email campaign aimed at 30,000 parents saying this is why you should be interested in this.

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. In May 2019, YouTube Live videos were watched for 284 hours. This was a monthly record for YouTube. Livestream ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Valasys

JANUARY 25, 2024

What are their interests, needs, or pain points that your product or announcement can address? Compelling Content Creation First off, weave a narrative that speaks directly to your audience’s interests and needs. Short, snappy videos might perform well on Instagram, whilst longer, more detailed ones could fare better on YouTube.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

BenchmarkONE

NOVEMBER 9, 2022

The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia. Remember, while YouTube automatically generates a transcript for every video, they include a few misspelled words here and there — so it’s still best to create one yourself. Write a Blog or Series Post-Webinar.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

QuanticMind

MAY 25, 2023

If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up. Constant change is going to be the new normal.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. These audiences are “low-hanging fruit” since they’re interested in similar topics, so make sure you capture their attention.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Social media platforms are not just channels for broadcasting messages but spaces for fostering engagement and creating a sense of belonging.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Live video is nothing new.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Envy

NOVEMBER 18, 2019

Better insight into the interests, demographics, and concerns of your audience enables you to fine-tune the rest of your marketing tactics. BrightTalk is Like YouTube for IT Professionals. BrightTalk is like YouTube for IT professionals, who come to BrightTalk regularly to discover new webinars for professional development.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Martech

SEPTEMBER 7, 2022

However, I did find an employee video of the experience shared on YouTube. The iHeart team went all out and provided a stellar live-streamed broadcast that included Ryan Seacrest, Dua Lipa and Billie Eilish. ” Currently, The Nth Floor is limited to Accenture employees only.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) which increases the overall interest of the consumer and client. As we all know youtube is the most leading application for content.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Digilant

NOVEMBER 8, 2023

Programs related to specific topics or interests may not be commercially “premium.” This technology and machine learning can more quickly and better identify viewer’s interests, behavior, and demographics. We’ve outlined two examples of these improvements below. In an ongoing effort to reframe premium experiences , AI is here to help.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Instead, use keywords as a launch point for content strategy so you’re still speaking to the reader’s interest and queries. Leave behind: Broadcasting Your Contributions to Causes. Leave the idea of simply contributing to a cause and broadcasting your participation with it back in 2019. CUSTOMER CONVERSION. BRAND PHILANTHROPY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Hubspot

AUGUST 3, 2017

This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat. Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. Rather, they’re here just to see what’s new and what might be interesting.

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75

Insider Interviews

JUNE 4, 2020

Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. It's been an interesting exercise, both in listening, but also. That said, Minjae is also widely respected as a mentor to women in business, and a role model as leader.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. That will give you a better idea of what works on YouTube. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

flux.la

AUGUST 11, 2020

Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Does it align with your brand?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Convince & Convert

APRIL 8, 2015

If you haven’t used them, it allows you to broadcast anything live to your followers on Twitter and beyond. They want people to create short snippets and put them on YouTube or Facebook, or individual photos and put them on Instagram. It could not be simpler. It’s literally one button live streaming. About Jay Today.

Social Media 148

Social Media Broadcasting Youtube Conference 148

Convince & Convert

APRIL 9, 2014

Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system. You also have the option to make them private or integrate them with YouTube to run live events.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Sprout Social

OCTOBER 10, 2019

It’s not necessarily just about broadcasting your content like Instagram or Pinterest, for example. If you’re interested in how to market your business on Twitter, keep reading. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Driving engagement for promotional activities.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Porch Group Media

NOVEMBER 4, 2022

These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Connected TV is well known to provide a broadcast-quality advertisement experience. Viewers can view your advertisements through connected TV advertising when they watch movies, videos, and TV shows. Video Podcast] The Rise of CTV Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52