| |  Broadcast + Inbound Marketing + Webinar + Youtube | 12 articles |
| Page 1 of 1 | Previous | Next | HUBSPOT OCTOBER 18, 2011  Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is. hate marketers. | HUBSPOT DECEMBER 30, 2011  The Ultimate Glossary: 120 Social Media Marketing Terms Explained Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. Blip.TV - Blip.TV | | | | | |
| HUBSPOT JUNE 23, 2010  The Ultimate Glossary: 101 Social Media Marketing Terms Explained As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. | HUBSPOT MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. No prob. | HUBSPOT NOVEMBER 27, 2012  The 16 Most Important Social Media Updates of 2012 In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. | HUBSPOT OCTOBER 9, 2012  10 Genius Ideas That Changed Marketing Forever This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. 10 of the 100 Ideas That Changed Marketing Forever. 6) Inbound Marketing. | | | | | | | |
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HUBSPOT | TUESDAY, MARCH 20, 2012  13 Brands Using LinkedIn Company Page Features the Right Way
was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. MORE >> -
HUBSPOT | FRIDAY, OCTOBER 21, 2011  3 Improved Ways to Reach the Modern Target Audience
For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. In one of my previous marketing class, I had to draft up an individual profile that would be representative of a certain brand's target audience. It’s crazy town—but as a marketer, you have to be a part of it. MORE >> -
FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011  @fearlesscomp congratulates the Nifty 50 Men of Twitter
Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! SimonMainwaring NEW POST by Cathy Waters @cathywaters May 19th Blog – Dan is the Man: Advice on Finding Marketing Jobs in the Digital Age. Contributor to the Social Media Marketing Magazine – B2B Column. Cheryl. Ranked No. MORE >> -
HUBSPOT | MONDAY, APRIL 4, 2011  7 Video Marketing Lessons from Daily Grommet
"Create something remarkable" is marketing advice we often share with you. HubSpot had the opportunity to catch up with Jesse and learn more about Daily Grommet's remarkable video marketing. Here are seven video marketing lessons that emerged from our interview: 1. In online marketing the authenticity of a story exceeds that of its production. Video marketing doesn't require large investments. Your marketing goal is to create content quickly and efficiently. How have you used video for marketing your company? Put the People First. Keep It Short. MORE >> -
WEBBIQUITY | MONDAY, JUNE 6, 2011  The 2011 #Nifty50 Top Twitter Men Reprise
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! MORE >>
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
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