Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
Key Points from "Science of Inbound Marketing" Session. 1. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. 2. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is. hate marketers.
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. This means your average $5 million small business should be spending in the neighborhood of $350-400,000/year on marketing. Inbound Marketing.
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. In this way, online content marketing acts as a cornerstone, or catalyst, for your broader digital marketing efforts by providing a tangible starting point to maximize the value exchange between you and your customers. Good question. Isn’t it your lucky day.
10 Genius Ideas That Changed Marketing Forever
OCTOBER 9, 2012
This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world. 10 of the 100 Ideas That Changed Marketing Forever. 1) Agile. That's not right, right?)
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
13 Brands Using LinkedIn Company Page Features the Right Way
MARCH 20, 2012
What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. No prob.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. Andres Silva A.
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Director of Global Marketing for SAP.
3 Improved Ways to Reach the Modern Target Audience
OCTOBER 21, 2011
For those of you who have ever been in an intro to marketing class, webinar, lecture, or training session, you know that the first lesson will include the term “target audience.” ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. But haven’t you heard? Now: Wrong.
7 Video Marketing Lessons from Daily Grommet
APRIL 4, 2011
"Create something remarkable" is marketing advice we often share with you. HubSpot had the opportunity to catch up with Jesse and learn more about Daily Grommet's remarkable video marketing. Here are seven video marketing lessons that emerged from our interview: 1. In online marketing the authenticity of a story exceeds that of its production. Stay Cost-effective.