Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. You won’t drive the traffic that you need or deserve. Click To Tweet. Click To Tweet.

Social Media 167

Social Media Promotion Media Click Rate 167

ClearVoice

JANUARY 2, 2024

The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact. Website traffic. Monitoring the overall traffic to your site, including page views and unique visitors, can tell you if your content attracts attention and drives engagement.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

SmartBug Media

MARCH 15, 2024

Consider running a poll to invite people to express their opinions or broadcasting a live video to announce a new offering in real time. This immersive experience can significantly impact customers' purchasing decisions and drive foot traffic to franchise locations. AR is also being used to enhance the in-store experience.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Porch Group Media

OCTOBER 1, 2020

According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Circle Studio

JUNE 6, 2018

You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot. What does HubSpot mean by “inbound” marketing? or outbound marketing as HubSpot likes to call it). Growing SEO and organic traffic remains a top inbound focus.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Hubspot

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. So, I started watching YouTube videos of people playing the Sims.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

MARCH 24, 2021

Let's say I recently started a business — Caroline's cupcakes — and I want to host an event to drive new traffic to my page. To increase traffic to your events page, consider re-organizing these tabs so an "Event" tab is listed first on your business page. But, once I've created the event … how do I promote it?

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

APRIL 28, 2017

3) One in five Facebook videos are broadcast live. One in five videos on Facebook is a Facebook Live broadcast. Last year, Facebook announced it would start giving Facebook Live broadcasts greater weight in the News Feed algorithm as a result of its popularity. You can subscribe to HubSpot content using Messenger here.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Digital B2B Marketing

MARCH 7, 2012

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short.

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Hubspot

FEBRUARY 16, 2018

A few days before the talk, a member of the HubSpot Academy team asked me if I would be using Messenger to educate the audience on Messenger (very meta -- I know). Drive traffic to my personal pages to connect with the audience after the event: The bot had to encourage users to continue the conversation with me.

Opt-in 75

Opt-in Advertising Mediums Broadcasting Hubspot 75

Hubspot

FEBRUARY 27, 2019

HubSpot's Latin America & Iberia Marketing team were no exception to this. But, from our perspective, paying to talk to people who already know about HubSpot, and presumably already like us, didn't sound the right thing to do. Traffic was one of the main metrics we used to measure our Facebook performance in the past.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Website URL: Beneath your profile picture and bio, there’s a location where you can include your URL to direct traffic straight to your website.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Valasys

DECEMBER 18, 2019

The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000. They broadcast the motto: “work smarter, not harder” 2. HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

JUNE 4, 2018

"It seems to me like it could also be a strategic move on the brand side, given how much of the 'trending' news over the past few months has been around the Cambridge Analytica controversy," says Annabelle Nyst, a HubSpot content strategist. "If If they’re committed to transparency, they can’t remove that content from the Trending section.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

seo.co

JANUARY 10, 2022

For example, you can make an entire video post or conduct a live broadcast session on social media. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers. VR And AR Enabled Technology.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

For example, you can make an entire video post or conduct a live broadcast session on social media. Additionally, if your website has more video content, it will drive higher site traffic than text. This will help you boost the site traffic by staying more visible and relevant to consumers. VR And AR Enabled Technology.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Customer Experience Matrix

OCTOBER 26, 2009

Presumably this was the result of the survey method – an online survey based on email invitations to the lists of King Fish and co-sponsors HubSpot , Junta42 and Upshot Institute. But how, exactly, can they attract traffic for the Web site, social media message and custom content if they don’t reach out to new audiences?

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Porch Group Media

NOVEMBER 10, 2022

4.24% of email traffic leads to purchases , whereas only 2.49% of search traffic and 0.59% of social traffic does the same. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. Traffic peak is in autumn and winter ( especially on Black Friday, Cyber Monday and December 23 ).

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

SEPTEMBER 16, 2019

Billboards are typically placed in high traffic areas, such as along highways and in cities, so they’re seen by the highest number of drivers and pedestrians. Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible. Billboard Advertising Cost.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Paid Search Agency 94

Hubspot

MAY 1, 2020

By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( One in five Facebook videos is a live broadcast. Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). 67% of consumers were streaming live video worldwide by the end of 2018. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Valasys

NOVEMBER 6, 2019

Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram. Having an Instagram account has two prime benefits for B2B marketers: It helps in building brand awareness & It can significantly improve the website traffic.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Lake One

MAY 23, 2019

Many credit HubSpot’s co-founder and CEO, Brian Halligan with creating inbound marketing. From there, they built the marketing powerhouse platform Hubspot around that theory. Results started to be ranked, drawing more traffic to sites as search engines grew “smarter.” Broadcast – TV & radio.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Exo B2B

MAY 9, 2017

Record it and broadcast it! 2. No traffic generated on other networks and websites. 1 – Hubspot. ©Hubspot. #2 The number of characters is limited to 140. However, these points, in our opinion, already have solutions: Do you want to keep your shared content and distribute it on other networks? ©Blogdumodérateur.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

MARCH 9, 2018

Self-driving technology and blockchain were designed to solve problems -- like traffic management and driver safety -- as well as the security of transaction-related information. That advocacy is mirrored in the content the brand and employee advocates broadcast externally. "If It all boils down to psychology," he said at the time.

Trust Marketing 72

Trust Marketing Custom Publishing Broadcasting Forrester 72

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. 4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017. Marketing Priorities & Challenges. Tweet this ] 6) Top challenges for U.K.

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

EveryoneSocial

OCTOBER 17, 2018

The concept is very similar to that of inbound marketing , which HubSpot pioneered back in 2006: the goal is to improve overall sales and marketing efficiency by building more substantive relationships with target audiences. Direct traffic: Audiences who visit your website by typing your URL into your browser.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

JUNE 15, 2020

Additionally, according to Go-Globe , by the end of 2020, live streaming is expected to account for 82% of all internet traffic. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. Plus, LinkedIn Live streams have increased by 158% since February 2020.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Hubspot

MARCH 20, 2018

For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Use Google Local and do some research to find popular website and blog directories that'd be worth broadcasting your new site from. and one to a representative sample in Australia.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hinge Marketing

JUNE 9, 2016

Webinars can be broadcasted from your office or even your own home, giving you added flexibility. According to HubSpot, 75% of users never scroll past the first page of search results. While it can quickly become a costly investment, a highly targeted PPC campaign can produce qualified web traffic when implemented correctly.

Paid Content 48

Paid Content Webinar Metrics Marketing & Strategy Broadcasting 48

Hubspot

FEBRUARY 5, 2016

). 8) Nearly 70% of marketers in APAC say that growing their SEO/organic presence was the most important marketing tactic last year -- which means growing traffic is top-of-mind. Image Credit: HubSpot's State of Inbound 2015 for Asia. Click to tweet! ). Click to tweet! ). Click to tweet! North America (NORTHAM). Click to tweet! ).

Stats 28

Stats Advertising Agencies Paid Search Agency Trends 28

Valasys

JULY 24, 2019

Traditional posts displayed on Facebook News Feed helped the brands in generating engagement & as well as driving traffic on their website. In fact, according to HubSpot, marketers should create impactful & personalized content for their potential buyers first, & should later consider the cost involved in the content strategy.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Hubspot

DECEMBER 2, 2019

get featured on the SlideShare homepage) and creating engagement by driving traffic to more content on your website. Most marketers treat social channels as a one-way broadcast and focus on the click-through rate to their website. You can create an ebook that you publish on SlideShare with the goal of reaching more people (i.e.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

Hubspot

APRIL 29, 2015

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch? Best feature: Your viewers can text chat with you during your live broadcast.

Features 28

Features Broadcasting Best Practices Cable 28