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2020 Social Media Trends, According to HubSpot's Social Media Professor

Hubspot

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. The world is numb to generic social media broadcasts. The world is numb to generic social media broadcasts. This is a trend we have been seeing at HubSpot. How easy and cool is that?

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4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it. Let’s jump right in. Use Facebook Live.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager.

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These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

Hubspot

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.

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Inbound Marketing: Everything You Need to Know

Webbiquity

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Social Media.

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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. ” The importance of social as an engine for customer care.

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6 Brands That Used Social Media to Boost Their Subscriber List

Hubspot

More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers. To get the most out of social media and email marketing, you'll want to fully integrate the two. Of course, that's easier said than done. McDonald's.