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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. It was essential to keep everybody motivated to hit their number, just as if we were working alongside each other back in the office. We hired a production company, DCE Productions , to help us executive produce it. Here’s how we pulled it off — and how you can do it, too.

Buzz 228
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The Future of B2B eCommerce Marketing Trends

Webbiquity

There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions. Start by conducting market research to discover what works best for your target audience.

eCommerce 272
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. This helps you understand how much the content resonated with your audience. This is a crucial metric to track because it helps you identify problematic content that’s losing you fan’s attention.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.

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What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. Being authentic comes with the caveat that you must exhibit empathy and intuition in order to make it work. Grit in the workplace will help employees develop new skills and learn new roles.

Planning 363
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How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage

Brandpoint

One of our core values, Client Elation, continually reminds us that the work we do daily should also place our clients as the hero of our story. With this in mind, we’re excited to announce that we have a new and improved addition to our industry-leading distribution network: broadcast TV websites. How’s that for coverage?