Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. These days, my audience is B2B marketers and my goal is to help you learn. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. These days, my audience is B2B marketers and my goal is to help you learn. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

APRIL 3, 2014

The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Fantasy league members generally view about seven times more content – text, video, and data – on NFL.com than non-fantasy users. . Web/mobile content.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

DECEMBER 18, 2009

Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. What’s really different with social media? The End of Control. The biggest difference between social media marketing and other forms of marketing is control. Social media is different.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

NOVEMBER 24, 2009

Social media is not just a place for broadcasting opinions. For example, Cisco has an e-mail alias called “internet postings” where employees can get help. Require employees to disclose their affiliation with the company at all times and avoid using aliases. Encourage community through sharing and attribution. Ditch the legalese.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

The recent growth of permission-based groups on these sites helps a little bit, but so much of what gets posted on group pages is noise—blatant advertising, desperate job seeking—that it can be difficult for marketers to cut through all that crap and establish trusting relationships based solely on being in the same group as someone else.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

The recent growth of permission-based groups on these sites helps a little bit, but so much of what gets posted on group pages is noise—blatant advertising, desperate job seeking—that it can be difficult for marketers to cut through all that crap and establish trusting relationships based solely on being in the same group as someone else.

Social Media 100

Social Media Viral Marketing Tools Media 100