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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

SERP Position Zero. consumers and 80% of UK consumers say they're consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption. ” On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm. However, this year Google launched a new algorithm called BERT (or Bidirectional Encoder Representations from Transformers) that looks at your content’s keywords in a relational, contextual way.

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6 Ways to Get More From Your Webinars

BenchmarkONE

Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Make sure you record your webinar broadcast; that way, you can put it up on your website’s resource page and make it available to site visitors. Gate it so you can generate new leads from it long after it’s aired. .

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4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year

Brandpoint

What’s more, we can expect to see 8 million broadcast airings of political ads in 2020, with 2.5 Google reports that 71% of B2B buyers begin their customer journey with an unbranded search, so make sure when creating content that you’re keeping in mind SEO strategies to help you rank with the search engine results pages (SERPs).

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Using Google+ Hangouts to Gain Prospects

SnapApp

Google+ has taken the social networking industry by storm. Google execs have made it quite clear that plus-ones and updates on its social media venture will have an impact on search engine results pages (SERPs). On the consumer side, however, Google+ hasn't yet poached mainstream users from Facebook. Google Docs sharing.

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Great Brand Management and How To Measure Success

Brightedge

Write regular guest posts for popular industry publications that help you broadcast your ideas. Google wants to focus on sites that demonstrate expertise, authoritativeness, and trust. Watch to see if there is an increase in your SERP rankings, along with any increases in your traffic and engagement rates.

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How to Build a Review Acquisition Strategy

SmartBug Media

A dissatisfied customer will typically tell between 9-15 people about their experience, and leaving a negative review online is a surefire way to broadcast their dissatisfaction to the masses. In most instances, this includes channels like Google My Business or Facebook. times more likely to be considered reputable.