broadcast 
Convince & Convert
AUGUST 27, 2015
While the media loves Twitter, the story is bigger than any one social network. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Don’t get me wrong, I still believe there is a place for focus groups.
Sprout Social
MAY 18, 2021
On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. These stats illustrate that, while traditional media is valuable for broadcasting a brand’s message, consumers expect two-way conversations with brands.
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readwrite
SEPTEMBER 25, 2019
A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.
Convince & Convert
JANUARY 9, 2012
Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?
readwrite
SEPTEMBER 25, 2019
A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. These potential customers can take the form of surveys or focus groups , depending on the size of your ambitions. You must find a platform that compliments your target audience.
B2B Marketing Traction
MARCH 27, 2012
Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Increase “shareability” of your marketing messages.
Convince & Convert
JANUARY 9, 2012
Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?
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