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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. 7 New Facebook Features You May Have Missed.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. Or, is it?

The start-up strategy for beating Facebook

grow - Practical Marketing Solutions

Two of the hottest social network startups have taken decidedly different turns in their fortunes. If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? What do you think?

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.” And here is the quote from my young nephew: “Oh Facebook is dead. My friend posted on Facebook and we made fun of him. Social media won’t go away (Facebook isn’t dead!),

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Find diehard fans on Twitter, Facebook and LinkedIn. Users. Employees.

7 of the Best Facebook Live Videos We've Ever Seen


This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it.

Facebook becomes Twitterfied to fight for media attention

grow - Practical Marketing Solutions

Even though Facebook is the dominant social network by far with more than four times the members of Twitter, tweets dominate the news, at least until now. Facebook quietly announced it is putting its members’ public comments in the mix with television broadcasts and other news outlets. Can Facebook turn this trend? Can Facebook change that?

This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook

Junta 42

We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. But in general, we feel the most important takeaway here is that Google and Facebook stand to benefit far more from sharing publishers’ content than publishers themselves ever will. Image source.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic. Public social media is conservative.

Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?


If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. Facebook Bluetooth Beacon (Image credit: Facebook ).

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Lessons for Your Brand from Facebook Live Video—As Told by Hashtags

Content Standard

It seems like every week something new happens on Facebook Live video. News outlets have cashed in by streaming the tower climber without interrupting scheduled programming and have even used Facebook Live video to circumvent House of Representatives television broadcast rules , but it’s the slightly less spontaneous stuff that has many brands scratching their heads.

3 fundamentals of a successful social selling strategy

grow - Practical Marketing Solutions

One of the most pervasive mantras on the social web is “don’t sell.” ” And it is certainly true that anybody out there shilling every day on Facebook and Twitter is going to lose a lot of friends. So today I wanted to step back and look at how social media can be aligned with a pure selling effort. They turn into broadcasters and mindless tweet machines.

8 Rookie Facebook Mistakes No One Should Still Be Making


Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. Below are the eight most common mistakes brands are making on Facebook. After all, Facebook is a social network.

10 Social Media Marketing Mistakes Businesses Must Avoid


Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success. Using too many social networks.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it?

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Let me explain ….

75 of the Best B2B Facebook Marketing Tips

Social Media B2B

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. link] Solomon , about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum. Facebook Content. Weekends are more Facebook sharing friendly.

7 Trends That Will Change Social Media in 2017


We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 7 Predictions for Social Media in 2017. Read more about successful strategies for Facebook Live in this blog post.).

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. billion active users , and 700 million using the Facebook mobile messaging app alone.

Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. People loved these networks not because they promised the latest, daily news, but because they provided users with a space in which they could connect with friends anywhere in the world. The answer’s pretty simple. The list goes on.

8 Ways to Make LinkedIn Endorsements Work for You and Your Network

WindMill Networking

The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. Let’s first look at how you can make Endorsements work for you by endorsing the profiles of others in your network. Why would you want to spend a minute or two endorsing others in your network?

Does privacy exist in a world of social networks and sharing?


This allows us to capture a record of all the great things we do, and share our experiences, our recommendations and our memorable moments with friends, colleagues and the world at large, through the medium of popular social networks like Facebook, Twitter, and Yelp. We broadcast these moments out to the rest of the world. We have become the lifeblood of information for our friends and followers, and they have taken on the role of gatekeepers as we filter and pump information from network to network. We are the connected generation. News & Notes

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

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How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. b) Facebook. c) Facebook. b) Facebook.

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3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media.

Facebook Courts Direct Marketers

Manhattan Marketing Maven

Facebook Exchange,  FBX the ads in the News Feed -- the primo real estate on Facebook -- is a year old and vying to become an indispensible partner to direct and CRM marketers. The pitch directly addresses the needs and anxieties of brands that want consumers to take action on social networks. There is nothing subtle in Facebook’s move to curate, qualify and market audience segments. Absent is the long-standing claim that Facebook is strictly about relationships, sharing, engagement and saving the world. Stay tuned.  

What’s New in Social? Video Takes Center Stage

Modern B2B Marketing

While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. Where are social platforms headed? and Japan.

Social Media For Social Good. Will It Do Any Good?

It's All About Revenue

Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. But only 33% of those surveyed considered Facebook very important with 46% considering it somewhat important. Facebook.

Content Can Make or Break a Social Media Strategy


While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. Broadcast vs. Participation. Audience Needs vs. Your Needs.

Social Media in Higher Ed: Take the activity out of the social channel and be a community facilitator

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Colleague Dan Klamm, Marketing & Communications Coordinater for Syracuse University’s Career Center, had an insightful article today in Mashable about 4 Ways Colleges Can Take Their Social Media Presence to the Next Level. It’s not just about responding to tweets or Facebook posts, and making sure the platforms are running smoothly. …does it? Related articles.

Will Social Media Apps Become Irrelevant to Marketers?

Content Standard

Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent, and Facebook use declined 6.7 percent.

How To Excel at Four Primary Types of Social Media Content

It's All About Revenue

Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? Traditional broadcast approaches won’t cut it in a socially savvy, customer-oriented digital world.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid


There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success.

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. According to Social Media Examiner’s Michael Stelzner, only 17% of marketers are utilizing live streaming.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. million in revenue.

How B2B Marketers Can Succeed on the 6 Big Social Networks


It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? Facebook for B2B Marketers.

A Quick Guide to Live Streaming on Social Media


Livestreaming is a huge trend in the social media world. Whereas social media sites like Instagram and Vine let users record short video clips and post them online, live streaming takes a different approach, allowing users to post live video streams of what they’re doing at that very moment. Then, in December 2015, Facebook opened up Facebook Live to all verified pages.

10 Things Seth Godin Taught Me about Social Media Marketing

WindMill Networking

From a social media perspective, I have found a lot of great takeaways from Seth. The funny thing is that he never blogs or writes specifically about social media marketing, but his thoughts are so applicable to the situations that many of us social media practitioners face on a daily basis. Social Media and Experimentation. Building Your Tribe (Through Social Media).