Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations. It used to be said that any publicity is good publicity. Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. What is Dark Social?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Biznology

OCTOBER 16, 2017

More examples include: Life: Any shared life space with two or more people digitally present, such as the equivalent of a Facebook conversation, private page, or group. Work: A company’s employees who attend their CEO’s visual all-hands meeting over the company’s private network. Interruptions can reduced.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Contently

JUNE 8, 2016

When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible. Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN. It will backfire.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

OCTOBER 4, 2022

Broadcast media. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Sales-generated leads. Outbound calling. Partnerships. Web-generated leads.

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322

Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3.

RSS 118

RSS Paid Search Agency PR Advertising Agencies 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. SM (the new web2.0)

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Biznology

SEPTEMBER 25, 2017

If Facebook wins, within 5 to 10 years we will all live together in one digital room. Fifty minutes per day is what the average user spends on Facebook, Facebook Messenger , and Instagram , according to The New York Times. Facebook Live videos are watched 3X longer than recorded videos. According to eMarketer , 1.8

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. This pulls in any news mentions of your company that LinkedIn finds on the web and features them in the right-hand column of the Overview tab on your LinkedIn company page, as seen on Red Shoes PR's company page (pictured here).

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Single Grain

APRIL 29, 2021

million in the Ethereum blockchain network: Blake Jamieson , a 36-year old Brooklyn artist, made over $46,000 in six weeks selling NFTs of his artworks: Just a few hours left on this @SuperRare auction! It is a blockchain game powered by the Ethereum blockchain network. Here are the top strategies to promote your NFT: PR.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Hubspot

FEBRUARY 8, 2011

It’s time to bring the Super Bowls ads into the social media arena of evaluation. That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic. Total social bookmarks. Twitter followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

It’s time to bring the Super Bowls ads into the social media arena of evaluation. That’s why we decided to create the Super Bowl Social Brand Scoreboard report , which will measure the impact of Super Bowl ads on social media, brand awareness and Internet traffic. Total social bookmarks. Twitter followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Not sure where to start? Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

Sprout Social

AUGUST 31, 2020

Direct-to-consumer businesses often have digital-only product launches and social media features only make these easier and easier. Industry conferences that are heavy with presentations and speakers work in a virtual setting but you’ll also have to give some thought to how the usual networking piece of an in-person event will work virtually.

Conference 126

Conference Tips Budget Programs Bundling 126

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Listen for real insight on the real people doing real work in social media. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. 5) Slimy Social Automation: Okay, I know many people who would dispute the effectiveness of the auto DM.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Vidyard

OCTOBER 27, 2019

Combining newly recorded live action footage with clips from news broadcasts and other video, the ad is accompanied by a voice over that takes a stance on a current issue. Social media users often view video without sound; as much as 85% of Facebook video is watched silently. Learn From the Pros. Text Overlay Video.

Video Marketing 68

Video Marketing Broadcasting Work Management Classified Ads 68

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

ClearVoice

MARCH 8, 2019

After honing some early networking skills, I had landed a weekly column in a tiny newspaper for a small town in North Carolina. She has also explored other mediums, including Facebook Live and speaking live on local news channels and events. “I Locke Hughes: “Network.”. I still remember — lovingly — my very first byline.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Brandpoint

JUNE 12, 2019

This segment of the media strategy is a subset of owned media, since you own the content you publish on your social media channels, but it becomes shared when you start seeing engagement from your readers. Organic social media. Social shares & online word-of-mouth. Be strategic of what content you’re putting where.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Content Marketing Institute

NOVEMBER 19, 2017

The Lead Machine: The Small Business Guide to Digital Marketing : Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks. Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. JohnHall Click To Tweet.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

AUGUST 20, 2013

Digital PR and social media marketing may well be the new SEO. If popularity, pickup, sharing, and social are the newest and most-preferred method for tracking which sites are useful, valuable, popular, or successful, then you will surely need to… Earn, Don’t Buy, Your Friends. Let me explain.

Paid Content 80

Paid Content Google Digg De-duplication 80