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Biznology

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Why do you want Twitter followers?

Biznology

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friend. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them.

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Tackling social media: don’t do it all!

Biznology

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news?

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Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Comments and questions are completely separate from the video experience, making it difficult for the viewer to follow the broadcaster’s evolving script. Periscope may have the advantage because its owned by Twitter and has the advantage of it’s social graph.). The apps use smartphone cameras to record a broadcast.

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Hindsight 20/20 Series: 2, Beware of the social digital divide(s)

Biznology

Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. Facebook seems to be doing OK with their one billion users, despite having five or six billion people not adopting it yet. This is a 90-9-1 adoption world anyway, isn’t it?

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10 Reasons why you should have an active business blog

Biznology

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Oftentimes social posts need a landing page to go to for more details or information.

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Then, you go back to your cubicle or home office, and realize that your inbox and calendars are still full, you still have 10 people between you and the CEO, and getting the information you need to do your job still feels like pulling teeth. from broadcast to dialogs. Where did all that promise go? from hierarchy to meritocracy.

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On Leaks and Privacy and Social Media

Biznology

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all?

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