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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Intel.

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.

Reading between the lines of the latest Facebook usage data

grow - Practical Marketing Solutions

Despite recent growth by Pinterest and Instagram, Facebook remains the dominant social networking. While all of the major sites experienced growth, Facebook’s 71% user rate among online adults represents a significant increase from the 67% of just a year ago. Facebook also has the broadest appeal and is used across a diverse mix of demographic groups. What’s there.

Evangelizing a Content Marketing Program

broadcast TV, according to The New York Times. THIS YEAR, ADDITIONALLY 1/3 OF MILLENIALS CLAIM THEY WATCH NO BROADCAST TV ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Meanwhile, the stampede towards content marketing is. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it.

Finding Local Twitter Users

Sazbean

People can brag all they want about their number of followers on social media sites like Twitter but if you’re a business looking to convert followers into customers, it’s not going to matter much if all the followers you amass are located outside of your market. Be sure to insert a Twitter icon into print advertisements to let people know that you’re out there.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

government recently called a well-known corporate executive on the carpet for disclosing (actually more like gushing) some positive news on Facebook to his quarter-million fans. So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission. 

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats. million Facebook users, 12.1 Faceboo

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. Today, Twitter posts 50 million tweets per day. Adam L.

Why Teens Don’t Use Twitter: A Teenager’s Point of View

It's All About Revenue

But in the case of Twitter, this young crowd seems to have been left behind. According to Pew Research users, only 8 percent of online teens use Twitter. Compared to the fact that 45 percent of online teens are on Facebook , that number is miniscule. If Twitter wants to keep growing, it needs to reach out to this key demographic. What can Twitter do to appeal to teens? Facebook and Twitter might both be social networking sites, but that is where there similarities end. Facebook is like going to an event with all of your acquaintances.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

Risky Business: Can Liking a Facebook Page Cost You Your Job?

grow - Practical Marketing Solutions

Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. Follow her on Twitter: @KerryGorgone. The Appeal.

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

Hubspot

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Learn more about Facebook hashtags at Mashable.

Why do you want Twitter followers?

Biznology

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. It’s a well-sourced article that links to several studies and articles and well worth the read. (Go read it now. I’ll wait right here for you.) As I read it, it started to make me wonder why we all want Twitter followers. Or Facebook friend. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. While you might not describe Facebook or LinkedIn the same way, the ideas are similar.

8 Rookie Facebook Mistakes No One Should Still Be Making

Hubspot

Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. Below are the eight most common mistakes brands are making on Facebook. 1) Unoriginal Tone. ” you read my mind.

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video. Twitter.

75 of the Best B2B Facebook Marketing Tips

Social Media B2B

Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. link] Solomon , about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum. Facebook Content. Share exclusive, behind the scenes information.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Facebook Guides, Tips & Techniques. Facebook Apps and Tools.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

10 Brands' Twitter Marketing You Can't Help But Love

Hubspot

Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. Ten brands that are totally rocking modern-day Twitter marketing. 1) @SocialSamosa and @Mallikarjunan. For anyone who has seen Mean Girls, this Twitter moment is too epic for words.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Twitter, 255 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Overselling.

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Twitter creates brand new social connections.

The Top 20 Twitter Clients being Used in 2012

WindMill Networking

I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. TwitterSproutSocial.

10 Things Seth Godin Taught Me about Social Media Marketing

WindMill Networking

What have I learned from Seth Godin’s blog posts which, like Twitter, are so short and concise yet full of such deep insight?  I went through my favorite blog posts from Seth over the last 12 months and chose those which I felt were gems in this respect. Let Others Broadcast Your Message for You. And Bryan made it happen.  Social Media and Experimentation. But guess what? 

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

Tackling social media: don’t do it all!

Biznology

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. Twitter allows businesses to interact with consumers in real time. The bad news?

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. of the Navy, Office of Information at U.S. Share this on Facebook. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo. Digg this!

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Social business and knowledge as an accident of paper

Biznology

Old-time radio was dominated by broadcasts of live drama, comedy and musical performances – a voice-only theater for the masses mimicking the old Parisian Théatrophone – live opera and theater plays made available to subscribers via a network of telephone lines. Early television broadcasters, therefore, searched for events that could be shot easily and inexpensively.

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Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! Mid way through the 1900′s companies may have gotten a boost from news delivery via radio or the earliest television broadcasts.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

In fact I find that often I will get news from smaller businesses on Twitter or Facebook. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! Mid way through the 1900′s companies may have gotten a boost from news delivery via radio or the earliest television broadcasts.

11 Myths of Social Media Marketing

Webbiquity

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Share this on Facebook. This confusion is partly due to some still-common misconceptions about social media marketing.

4 Things Triberr Reminded Me about Twitter

WindMill Networking

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. Either way, I wanted to share my own personal experiences of using Triberr in this review and what it has reminded me about what is important about Twitter.

20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Nurturing a Facebook presence that actually provides business benefits takes some work. That's why we've gathered the following 20 expert tips to help you take your Facebook marketing to the next level. Be Active.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? If you want to broadcast, use email. Where to begin: forums, blogs, social outposts outposts (Twitter, LinkedIn, Facebook)?

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Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Customer insights specialists must become adept at mining data, asking consumers new questions and seeing patterns of behavior that inform the development of the CDJ maps. Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Customer Insights. Digital Marketing.

The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Just publishing more and more content, broadcast style, won’t cut it, either. We all got a hard lesson in reach two years ago when Facebook slashed organic reach down to single digits. In the case of Facebook, reach and engagement are currently linked. If you can improve the engagement rate for the posts you publish, Facebook’s algorithm will increase the reach of your posts.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision.

Why Facebook’s Future Is Brighter Than All of Social Media’s

Content Standard

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. The answer’s pretty simple. The list goes on.

5 Great Reasons to Retweet Others on Twitter

Webbiquity

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Share this on Facebook. Do they ask questions? Answer them?

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