broadcast Facebook Information Narrowcasting Twitter 
Customer Experience Matrix
SEPTEMBER 9, 2009
This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. The four media differ along several dimensions.
Single Grain
DECEMBER 6, 2019
You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.
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