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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio?

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Facebook Live Video Is Easily Shareable. Live video is nothing new.

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7 Effective Ways to Promote an Event on Facebook

Hubspot

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101
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8 tips on how to handle negative Facebook comments

Martech

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

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13 Things NOT to Do on Facebook

Hubspot

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101
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6 Ways to Grow Your Email List Using Facebook Live Video

Vidyard

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.