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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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Why social media vs. traditional media is not the debate you should care about

Sprout Social

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Then came the web. The list goes on and on and on.

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Facebook Partners With Skype to Unveil Awesome New Video Calling Feature

Hubspot

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users.

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Back to the (Messaging) Future: Accounting for the Return of Customer-Driven Dialogue

B2B Marketing Savvy

Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Enter social media marketing and 24/7 connectivity…. Media has always been social. Broadcast threatened print.

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What the Arrested Development Re-Launch Tells Us About the Future of Mass Media

Hubspot

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

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Impact of Super Bowl Ads on Social Media [New Data]

Hubspot

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). It’s time to bring the Super Bowls ads into the social media arena of evaluation. Total social bookmarks. And so what?