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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense. Expertise-based thought leadership (55%).

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The Essential List of Content Marketing Statistics and Data

ClearVoice

eMarketer ). eMarketer ). eMarketer ). eMarketer ). 20 percent of Facebook videos are live broadcasts. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. One in five Facebook videos is a live broadcast. eMarketer ). Livestream ). Think With Google ). Mediakix ).

Stats 101
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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 Furthermore, a study by eMarketer shows the majority of video game players in the U.S. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

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A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. This is new to digital media, as print and broadcast ads can be seen and evaluated.

Buy 36
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A New Approach to Media Buying

Bluetext

To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year. This is new to digital media, as print and broadcast ads can be seen and evaluated.

Buy 20