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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games. Follow @illuminHQ

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games. Follow @illuminHQ

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10 B2B Lead Generation Strategies for 2018

PureB2B

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. LinkedIn is gaining impressive traction as a B2B lead generation network. LinkedIn is gaining impressive traction as a B2B lead generation network.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Based on research from comScore, 85% of businesses use search during the purchasing process. Search Engine Optimization.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Based on research from comScore, 85% of businesses use search during the purchasing process. Search Engine Optimization.

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Sales Pipeline Radio, Episode 168: Q&A with Ryan Luckin @rluckin

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. If your brand doesn’t stand for something that may be the differentiator. So the folks we were talking to are new in their roles, tackling really difficult, from our perspective, contracts and purchases. So they need a lot of support. Matt: Awesome.

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17 Engaging Video Content Types that People Love to Watch

Single Grain

Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee , as well as on Instagram, Twitter and LinkedIn: If you need some more ideas for your vlog topics, check out the most-subscribed YouTube channels : 2) Behind-the-Scenes/Company Culture.