Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K LinkedIn: Marsha Collier (12.8K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. According to the company, 1.5

Paid Search Agency 104

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 104

Martech

FEBRUARY 6, 2024

I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. Many of the services provide a free trial.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Zoominfo

JUNE 20, 2019

What platform should my company use to live stream? US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ). Factors to consider when live streaming.

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

JUNE 19, 2018

Here are a few examples of how marketers can provide exclusive event coverage through B2B live video: Stream a keynote speech : Say your company’s CEO is speaking at an industry event, or you’re hosting an event with a number of great speakers. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. Just how much traffic is that?

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.) Buying Twitch makes sense for YouTube. Just how much traffic is that?

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

ClearVoice

JANUARY 31, 2022

LinkedIn update: Linkedin adds live audio and enhances the live broadcasting experience. If you’re enjoying the live broadcasting on LinkedIn, they’re releasing LinkedIn Video Event to enhance the virtual event experience. YouTube update: Baby Shark becomes YouTube’s most-watched video.

Social Media 59

Social Media Media Broadcasting Privacy 59

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. .

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. YouTube video statistics. These next few statistics lay out some insights to help brands optimize their time on YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Vidyard

JANUARY 8, 2014

Build Audience Expectation While you might think a huge viral hit is your goal on YouTube, you should really focus on releasing consistent video content frequently to build relationships over time. The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard.

Broadcasting 54

Broadcasting Video Marketing Planning Viral Marketing 54

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Therefore, try to do just that during the broadcast. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Content Standard

MARCH 14, 2019

Livestreaming at its core is a highly engaging, easy to produce, and cheap format, and it’s one your audience is likely to prefer : 80 percent of brand audiences would rather watch a company’s live video than read its blog, and 82 percent prefer live videos from a brand over social posts. What Can You Do with Livestreaming?

Tactics 108

Tactics Brand Identity Branding Planning 108

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. Both companies declined to comment.). Buying Twitch makes sense for YouTube. Just how much traffic is that?

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

Martech

JULY 20, 2021

Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc., On Facebook alone, aggregate video views on user-generated videos (that is, videos not created by brands or media companies), increased by 222% from January to August 2020 (223 billion to 495 billion, respectively). Germany, France, Australia, and Canada.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. In the days before YouTube, the air of mystery around Super Bowl ads added to the fun of the watch party.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

sagefrog

FEBRUARY 7, 2024

of overall company revenue. [1] Therefore, companies are integrating advanced automation tools into platforms like social media to increase efficiency and decrease spending. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Envy

NOVEMBER 18, 2019

All too often, people use the same technology for webinars as they do for their in-company video conferencing, assuming that all video sharing or simple conferencing platforms are the same. BrightTalk is Like YouTube for IT Professionals. A Range of Price Points. An Excellent Support Team (no, seriously).

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If you are a SaaS company, G2 is a great choice. To Conclude.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Alternatively, a corporate announcement video might be designed to keep stakeholders informed or improve company morale. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. For example, many companies have sponsored or hosted the live Q&As I noted above. This was a monthly record for YouTube.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

KoMarketing Associates

AUGUST 26, 2020

Project or process videos showing your team and company at work doing what they do best. Both personal profiles and company pages can publish native videos. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Product videos. It’s not Facebook. Wowza Cloud.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Content Marketing Institute

MARCH 5, 2018

People want to connect with a person , not a company. Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. YouTube Live. And, for those who want it, YouTube Live supports 360 video.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

Advertising Agencies 115

Advertising Agencies Advertising Channels Advertisements Advertising 115

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

Martech

SEPTEMBER 7, 2022

That’s a huge market attracting enterprise tech companies and investors alike. Coinscapture listed the following as the top three companies investing big in the metaverse: Microsoft. The company has successfully used the virtual office for onboarding more than 150,000 employees and is excited about the outcome. Epic Games.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. Every social media service has its pros and cons.

Tools 232

Tools Social Media Social Networks Work Management 232

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) The few types of ads which come under paid social advertising are Facebook ads , Instagram ads, Twitter ads , snapchat ads , Linkedin ads , Pinterest ads and Youtube ads.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne. Leave behind: Broadcasting Your Contributions to Causes. Leave the idea of simply contributing to a cause and broadcasting your participation with it back in 2019.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Convince & Convert

OCTOBER 27, 2015

When you own YouTube, helping take something else to new heights is not only small potatoes, but potentially at odds, strategically. When you produce a Blab, whether it’s a quick, ad-hoc conversation or a planned, produced broadcast, the company sends the host a high quality audio feed and a copy of the video.

Skype 159

Skype Broadcasting Youtube Comparison 159

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40