B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Social platforms such as LinkedIn, TikTok, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Brandpoint

JANUARY 23, 2020

million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community.

Social Media 77

Social Media Media Analytics Communities 77

SmartBug Media

JULY 15, 2019

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Special promotions: Limited-time offers, contests, rebates, special events. Google ads.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Brandpoint

OCTOBER 28, 2019

Be strategic in the timing of your content: In addition, brands need to pay attention to WHEN customers use different channels — if they’re using Twitter to do some basic research, don’t go in for the kill. Community-based marketing and relationship building. Events, online and off. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

SendX

AUGUST 31, 2021

The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. Let's see what makes it so good: Gives a sense of belonging by saying that 'You're now part of a community.' They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

Email Marketing 266

Email Marketing Campaigns Examples Enterprise Management 266

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. But how have they changed, and how will it affect your business? Engage with them!

Social Media 105

Social Media Media Word of Mouth Business 105

Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. One thing that did surprise me was that fewer people were viewing live videos on Twitter. YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Source content and themes from your community. Your community knows what they want and the easiest way for you to deliver high-value content to them is by asking them about what they want to learn.

Broadcasting 145

Broadcasting Facebook Tips Cross-Selling 145

FMG Suite

JULY 7, 2019

In a recent broadcast, we went through these three bullets to show advisors how they can create successful social media strategies. The broadcast is available to rewatch here. . As a small business, focus on building a small but mightily engaged community. What movie do you want to watch at our event?” Utilize video.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

But we’re going beyond the ability to simply broadcast your message, enabling businesses to track who’s engaged in the live stream right inside their marketing automation and CRM tools to enhance customer insight.” ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. Automatic on-demand video – As soon as a live event is over, the recording is automatically converted to an on-demand video asset available in the same player at the same URL.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Hubspot

FEBRUARY 17, 2017

The #WeAreCisco hashtag is popular on Twitter but where it's really shining is Snapchat. Cisco grew its Twitter followers by 400% in six months. 4) LinkedIn. LinkedIn encourages its employees to openly share their job experience on Twitter using the #LinkedInLife hashtag. The results were astounding.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

SEPTEMBER 27, 2011

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. Grow a community of advocates. Here are some "tips from the trenches" that will help you kickstart, grow and maintain a LinkedIn group of your own.

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

Vidyard

MAY 11, 2016

In 2015, Vidyard launched two new products on top of the Marketo platform: Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

In 2015, Vidyard launched two new products on top of the Marketo platform: Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo. About Vidyard.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

JUNE 30, 2015

Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world. 1:30PM – 6:30PM: If the first half of my day is Community Management, then the second half is Social Strategy and partnerships.

Social Media 48

Social Media Work Management Media Thought Leadership 48

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Buffer

APRIL 6, 2023

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. This is because, unlike other social channels, LinkedIn revolves around helping its members stand out and attract potential employers. In fact, many people build their personal brands with the help of LinkedIn.

Features 125

Features Linkedin Newsletter Profiling 125

Hubspot

NOVEMBER 3, 2011

” Piggybacking on newsworthy content and real-time events presents companies with advantageous opportunities to generate buzz around their brands at a low cost. In the live broadcast of the rescue efforts, more than a billion viewers saw the miners wearing the sunglasses.

Email Marketing 28

Email Marketing Effectiveness Planning Broadcasting 28

Hubspot

NOVEMBER 27, 2012

W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Sprout Social

JULY 1, 2021

Findings from the Index reveal that overall only 14% of Facebook posts, 11% of Instagram posts and 5% of Twitter posts include video content. If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. Instagram videos get 49% more engagement than photo posts.

Social Media 140

Social Media Media Webinar Metrics Business 140

Sprout Social

OCTOBER 1, 2019

“What’s up with the LinkedIn algorithm?”. Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. That’s why it’s so important to understand the LinkedIn algorithm and how to maximize your reach. Good question! The good news?

Linkedin 102

Linkedin Case Studies Custom Publishing Tagging 102

Hubspot

MARCH 24, 2011

Broadcast type: Share desktop. Also, reserve a conference room or other quiet room for your event, including 1 hour before your scheduled start time and 30 minutes after the scheduled end. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. 4 weeks before the webinar.

Webinar Metrics 28

Webinar Metrics Promotion Landing Pages Broadcasting 28

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.'

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 10, 2012

But the benefits of blogging on search engine optimization and community engagement are typically significant enough to validate finding the time. Think in terms of editorial campaigns, and leveraging the blog as one of many ways to get the word out about a particular topic of the week or upcoming event. Lack of Time or Budget (31%).

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Hubspot

JUNE 23, 2010

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. This service lets you add next-gen community management and social web integration to any site on any platform. Eventbrite is free if your event is free. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

SEPTEMBER 29, 2008

When I was younger I was up for the big events, for meeting and greeting lots of movers and shakers. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. by communicating with customers as people. Community Newsletter. Twitter: lizstrauss. Community (785).

Personalization 100

Personalization Blogspot Network Marketing Business 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Single Grain

MAY 12, 2020

Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee , as well as on Instagram, Twitter and LinkedIn: If you need some more ideas for your vlog topics, check out the most-subscribed YouTube channels : 2) Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145