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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. of digital display ads in the U.S. will be programmatic by 2020.