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FEBRUARY 28, 2011 List of Brand-Side Corporate Social Strategists: Twitter Edition
It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Share this on LinkedIn. Social Media Marketing Twitter Altimeter Group Aneta Hall Autodesk Christopher Barger Citrix Ekaterina Walter Frank Days IBM Infor Intel Jeremiah Owyang LinkedIn list of corporate social media strategists Lorna Li Marshall Kirkpatrick Microsoft PTC Salesforce.com Scott Monty Sicso Stephanie Marx VMwarelink].
| | MI6 MARKETING AGENCY
APRIL 22, 2011 March Mi6 Chart Toppers
In March 2011, 37 charts were shared with our clients and community via our Posterous Chart Stream. 1: Chart: Disconnect between Advertisers and Agencies on Spending Priorities (Source: Econsultancy/SAS via @eMarketer). Advertisers and Agencies on ROI (Source: Econsultancy/SAS via @eMarketer). use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). and Linkedin is third with just under 12%. 4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer).
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| || | DELICIOUS B2BMARKETING
NOVEMBER 2, 2010 What the Future Holds for B2B Social Media Marketing
B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership for their brand. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. million followers). iOS 4.2
| | MI6 MARKETING AGENCY
MARCH 25, 2011 February Mi6 Chart Toppers
In February 2011, 31 charts were shared with our clients and community via our Posterous Chart Stream. 1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). 500 Companies (Source: UMass via @eMarketer). 3 Chart: US Smartphone Users 2009-2015 (Source: @eMarketer). Chart #4: Where US Marketers Thinks Social Media Will Have Most Impact on Their Brands (Source: PRWeek via @eMarketer). Chart #5: What Social Media “Tools US Marketers Used (Source: PRWeek via @eMarketer). Tweet.
| | HUBSPOT
MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks
In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Check out these ways you can use LinkedIn in your B2B marketing! 3) Build an industry community.
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MI6 MARKETING AGENCY January Mi6 Chart Toppers
| SATURDAY, FEBRUARY 19, 2011
In January 2011, 42 charts were shared with our clients and community
via our Posterous Chart Stream. Consumers are Getting Their News by age category and platform (Source: Pew Research Center via @eMarketer
). Networks like Twitter are most definitely driving people to news websites and broadcasts
. 2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer
). Source: SocialTwist via @eMarketer
). 5 Chart: Most large Companies, WW, Budgeting More for Social Media, here is on what (Source: Altimeter via @eMarketer
). MORE >>
DELICIOUS B2BMARKETING What the Future Holds for B2B Social Media Marketing
| FRIDAY, OCTOBER 29, 2010
B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community
dedicated to customers (B2B: 49%, B2C: 51%). According to a study analyzed by eMarketer
, the majority of B2B marketers (60%) said they use social media to provide “thought leadership for their brand. Sudha believes that a lot of B2B marketers are using it simply as a broadcast
platform, when its real value is in making customers your partner. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. million followers). MORE >>
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin
Landing Page ). Ways to Use LinkedIn
for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn
for Content Marketing? Mi6Agency Marketing ( Emarketing
CMO Demographics Case Study Audience Twitter Aging ). What was Linkedin
Thinking? Paul Gillin ( Event Marketing Communities
Forecast Loyalty Custom Publishing Direct Marketing Event ). The Power of B2B Communities
, May 27, 2010. Share this on LinkedIn
. Sarah Worsham ( @sazbean ). MORE >>
BLUE FOCUS MARKETING Out with the Old (Marketing) And In With the New
| MONDAY, DECEMBER 19, 2011
Marketers are learning that it is important to build relationships using inbound marketing instead of broadcasting
mass messages. Digital intelligence experts, eMarketer
, reports that personal recommendations are the most trusted by US consumers by a significant margin. Build and maintain communities
. Then, invest some time to create a social media strategy to leverage channels like Facebook, Twitter, LinkedIn
, blogs and now, Google+ for business. The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. No Pain. MORE >>
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