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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Franchise Marketing Trends

SmartBug Media

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

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Why Your Marketing Needs to be Data-Driven

Marketing Insider Group

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.

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Podcast Marketing Statistics for Businesses

Spiralytics

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

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5 essential tips to clearly define your ideal target market

Tomorrow People

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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