Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Let’s begin by going back to the basics.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Convince & Convert

NOVEMBER 9, 2015

Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. These topical segments are the first of their kind for HBO, and will be refreshed and broadcast multiple times a day on both HBONow and HBOGo. Business: RelayRides Steers in a New Direction.

Peer-to-peer 137

Peer-to-peer Companies Cable Startups 137

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). While the media loves Twitter, the story is bigger than any one social network. You read the newspaper or a magazine. Then came the web. And instant messages–text messages, smart phones, social media. LinkedIn.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. There’s the social media platforms like Facebook, Twitter, and Snapchat. There’s the over-the-top (OTT), digital-native providers like Netflix (which will soon have as many subscribers as all of cable), Hulu, YouTube, and Amazon.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Content Standard

APRIL 8, 2015

As social media platforms begin to broaden their content offerings through features like Snapchat Discover and Twitter live streaming, digital marketers should take notice of these emerging tools of Millennial engagement and plan their budgets accordingly. Broadcast and Social Join Forces. Broadcast and Social Join Forces.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

AUGUST 15, 2016

It may sound strange, even unnatural—but Twitter is betting hard that you will. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing.

Cable 40

Cable Video Marketing Television marketing Content 40

Content Standard

SEPTEMBER 2, 2016

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some. But that seems all but given nowadays.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Stay in touch with me on Twitter: @Lindsey_Hudson1. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. Contact us now. ­­­.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Let us know on Twitter @SproutSocial! YouTube’s popularity spans 91 countries and 80 different languages , covering about 95% of the global online population. What kind of an approach are you bringing to your YouTube or video strategy?

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

EMagine B2B Blog

MARCH 19, 2018

With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. Stay in touch with me on Twitter: @Lindsey_Hudson1. With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. Contact us now. ­­­.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. It’s about narrow but deep rather than broad but shallow.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Hubspot

APRIL 29, 2015

Best feature: The video from your broadcast is available to viewers for 24 hours after it ends. Ever seen someone tweet a link to their live broadcast, only to click it and find out the broadcast is over and there's nothing there to watch? Best feature: Your viewers can text chat with you during your live broadcast.

Features 28

Features Broadcasting Best Practices Cable 28

Hubspot

MAY 28, 2013

A few years ago, I was talking to Emil Rensing, the chief digital officer at Epix, a fledgling premium cable network formed as a joint venture by Viacom, MGM, and Lionsgate. Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Sword and the Script | B2B

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Webbiquity

MAY 30, 2017

Or empower your customer service team to offer a deal to people who indicate they want to cancel (cable and phone companies do this all the time). One of the most important aspects of the customer experience is how your company provides support—especially today, when every person can broadcast their complaints on social media.

Work Management 230

Work Management Marketing Management Lead Ranking Lead Scoring 230

Webbiquity

SEPTEMBER 15, 2015

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. A toll-free customer support line open only during local business hours used to be the norm. Image credit: i-SCOOP.

Advertising Channels 100

Advertising Channels Work Management Marketing Management Paid Search Agency 100

Convince & Convert

APRIL 27, 2012

Read on for insights from Ryon, and our Social Media Stat of the Week (this week: 44% of Americans see tweets mentioned nearly every day, but only 10% of Americans actually use Twitter). We think we have all of this information that we can mine from Twitter, we think we have all this info that we can mine from Facebook. Listen Now.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Biznology

DECEMBER 6, 2010

All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all?

Privacy 80

Privacy Social Media Media Wikipedia 80

Hubspot

MARCH 24, 2015

Now, the technology exists for anyone to create their own online "radio station" and broadcast to anyone in the world. We broadcast SpinRadio once a week and I think this makes a lot of sense for most organizations. We broadcast every Friday morning at 10am Eastern. Broadcasting. Finally, let''s talk about timing.

Broadcasting 28

Broadcasting Cable Work Management Marketing Management 28

Content Standard

DECEMBER 6, 2017

million monthly creators and influencers, the top five percent of broadcasters, whose passion for gaming inspired large, loyal fan bases. These ready-made communities were not just watching someone play a game—the broadcasters appeared on-screen, talking live as they played, while viewer chat dominated the right of the screen.

Advertising Channels 45

Advertising Channels Branding Brand Identity Peer-to-peer 45

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. Television changed that. The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

JUNE 16, 2013

Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. This week, Myspace announced its official relaunch with a $20 million ad campaign that will run across cable, radio, broadcast, and digital. Learn more about Twitter Analytics at HubSpot.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28

Hubspot

OCTOBER 21, 2013

If you aren’t familiar with podcasts, they’re essentially radio or TV shows broadcast online that you can subscribe to, usually via an RSS feed. Whether you have cable or use services like Hulu , there are plenty of shows that can really make you think. 9) Twitter Feed. 2) Podcasts. 4) Television. 5) Upworthy. 10) Reddit.

Resources 28

Resources RSS Cable Case Study 28

Biznology

DECEMBER 13, 2016

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). You can be just like the Washington Post.

Cable 80

Cable Best Practices Content Blogger 80

Single Grain

NOVEMBER 28, 2023

They also suggest using TikTok, Instagram, Facebook or Amazon Live, and then moving on to a “dedicated in-house team or agency staff to plan and develop content for livestreams, including storylines, scripts, and hosts or micro-influencers” and broadcast them across multiple channels. According to eMarketer, CTV ad spend in the U.S.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126

Hubspot

DECEMBER 20, 2016

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. How to Go Live on Twitter. December 19, 2016.

Twitter 28

Twitter Video Marketing Broadcasting Cable 28

Contently

JULY 15, 2016

Trump Has Twitter. Across the aisle, Trump’s celebrity may compensate for his lack of sophisticated tech, but the next Republican candidate, who may not be so fortunate, will be left without any useful infrastructure besides a Twitter account and a keyboard with a broken caps-lock button. Real Life: The Internet Is a Tough Room.

Facebook 60

Facebook Cable Lock-In Internet Marketing 60