Chris Koch

AUGUST 5, 2011

So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. The B2B pages I’ve seen on Facebook are broadcast focused. I keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction.

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Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

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Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

DECEMBER 18, 2009

Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. B2B customers tend to be high on the executive ladder and are usually reluctant to discuss their business strategies in public forums. What’s really different with social media? With good reason.

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Chris Koch

JUNE 25, 2009

That’s very different from our traditional marketing campaigns and programs, which are based in unilaterally developed messages that are broadcast—and then abandoned to fend for themselves. Social media is a social—not a business—phenomenon. Marketing and business are joined at the hip. Social media is, by definition, two-way.

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Chris Koch

NOVEMBER 24, 2009

Social media is not just a place for broadcasting opinions. Also, check out the non-profit Social Media Business Council’s Disclosure Toolkit. Require employees to disclose their affiliation with the company at all times and avoid using aliases. Encourage community through sharing and attribution. Separate opinion from fact.

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Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that It’s a way to broadcast messages for sure, but you can do that better through your own channels. that it’s hard to know where to place your bets.

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Social Media Viral Marketing Tools Media 100