Webbiquity

NOVEMBER 17, 2011

In other words, unless you really are a broadcaster (i.e., it’s your job to tweet on behalf of CNN or Fox News)—don’t be just a broadcaster. While it’s okay to automate certain tasks like using an app to pre-schedule tweets for off-hours, social media is fundamentally about engagement. Or at least not like a dork.

Twitter 100

Twitter Broadcasting Social Media Automation 100

Webbiquity

OCTOBER 20, 2010

But Twitter is a social tool, not a broadcasting medium. Others are more likely to retweet your content when they view you as someone trying to share helpful content with the community rather than just broadcasting your own material. More often than not, they end up talking only to themselves. It generates more retweets for you.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

DECEMBER 3, 2013

The two tactics for which the largest shares of marketers plan to cut budgets in the coming year are print and broadcast advertising. Direct mail and telemarketing also permit careful targeting. Old school marketing continues to decline. These channels share three characteristics: • The content is interruption-based rather than sought out.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

The two tactics for which the largest shares of marketers plan to cut budgets in the coming year are print and broadcast advertising. Direct mail and telemarketing also permit careful targeting. Old school marketing continues to decline. These channels share three characteristics: • The content is interruption-based rather than sought out.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 22, 2010

Twitter is social media, not a broadcast platform; if you’ve taken an interest in what I tweet, I want to read yours as well, and hopefully we can learn from each other. If the time stamps on your tweets are 1:00, 4:00, 7:00, 10:00…, it’s clear you aren’t actually interacting on Twitter, you’re just broadcasting.

Twitter 100

Twitter Phishing Broadcasting Digg 100

Webbiquity

APRIL 19, 2010

Dialog vs. broadcast: in perhaps the biggest shift produced by the rise of social media, prospects now seek two-way communication with vendors rather than passively consuming marketing messages. Conversations are less expensive than broadcasting from a media standpoint, but much more costly in terms of time.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JULY 12, 2016

System includes email marketing (broadcasters and autoresponders), lead scoring, CRM, landing page builder, and analytics with live web chat capabilities. Pricing: free to $259 per month, plus charges for additional users and larger email database levels. Showcase reviews: 201 Digital. 11) JumpLead. Google Review Count: 15,600.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

SEPTEMBER 13, 2010

The best blogs communicate with readers rather than just broadcasting to them. A blog with obsolete (e.g. promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. Moderate and respond to comments.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

FEBRUARY 2, 2015

This means brands shouldn’t only broadcast their own posts, products, and company-specific information. One of the biggest mistakes marketers often make is pushing their brand too hard. Don’t be overly promotional and forget to share some value-added content.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JUNE 21, 2010

Websites are one-way communication, a broadcast medium. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Create a dialogue. I write about my stuff, you read it.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

JUNE 23, 2010

Website: broadcast. One reason is the editing and review process; web copy often gets written, then reviewed by subject matter experts, then reviewed by management, then reviewed by upper management, then reviewed by legal, then proofread, then glanced over and fine-tuned once more before publishing. Blog: dialog.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 15, 2010

Marketers who focus on relationship building and interaction rather than broadcasting and promotion will achieve the greatest returns. Social media isn’t an entirely new , separate realm. But it does have its own unique characteristics that provide its power. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 12, 2010

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

APRIL 19, 2011

Social media is about having a conversati0n with your prospects, not broadcasting to them. Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

JANUARY 9, 2024

How to Write One: Identify experts on the topic of your expert round-up (make sure they are actively engaging on social media, not just broadcasters!) By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Don’t just focus on influencers!

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

MAY 24, 2010

True, there are guidelines as to what works well (being sincere, helpful and knowledgeable) and what doesn’t (trying to use social media sites as one-way broadcasts of your marketing brochures), but the field is new enough that many of the “rules&# are still being written. Not really.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

OCTOBER 4, 2022

Broadcast media. Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Sales-generated leads. Outbound calling. Out of home (billboards, transit ads, digital signage, airport signage, etc.). Partnerships. Web-generated leads.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MARCH 12, 2012

” 8 Steps to Leveraging PR for SEO by gShift Labs. ** 5 STARS.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

SEPTEMBER 12, 2023

Large, broadcast-type events like webinars should be kept close to half an hour (plus a bit of time for Q&A). ” Align event length with event type. Virtual roundtables can run longer, closer to an hour. Promotion needs to be multi-channel and consistent.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

FEBRUARY 28, 2011

Digital Marketing Strategist at Intel Corporation. • Amy Barton – New Media Communications Manager at Intel Corporation. • Bob Duffy – Social Media Strategist at Intel Corporation. • Ken Kaplan – Broadcast and New Media Manager, Global Communications at Intel Corporation. • Adam Christensen – Social Media – IBM Corporate Headquarters at IBM. • (..)

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

JUNE 26, 2019

Social networks are not a broadcast channel. In addition to promoting the video directly, you can also use those ideas to write a blog post and create an infographic—and then promote each of those pieces of content, over time, across your social media channels. Done right, B2B social media marketing is time-consuming.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Webbiquity

SEPTEMBER 15, 2020

There are actually several webinar platforms that let you broadcast live videos to Facebook and YouTube at the same time. You can schedule posts on all the networks where you are active. You can also create live videos to inform people that your latest video is up. You can use them to reach more people.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Webbiquity

MAY 30, 2017

One of the most important aspects of the customer experience is how your company provides support—especially today, when every person can broadcast their complaints on social media. Number of Support Contacts per Ticket.

Work Management 230

Work Management Marketing Management Lead Ranking Lead Scoring 230

Webbiquity

JANUARY 2, 2018

Third, don’t broadcast. Bill Schmarzo, CTO of Dell EMC Services (aka the Dean of Big Data ), summarized follow-back etiquette concisely and sensibly in a recent tweet: Second, interact! Ask questions. Answer questions. Use direct messaging judiciously but helpfully (avoid auto-DMs). Create lists. Retweet good stuff.

Twitter 221

Twitter CAN-SPAM Social Networks Broadcasting 221

Webbiquity

APRIL 4, 2017

Broadcast live audio. Sample review: “Audacity (is) a free audio editor for those who want to create podcasts and syndicate their show on sites like iTunes, Stitcher Radio, and Soundcloud.” ” — BuzzBlogger. Pricing: free. Showcase reviews: BuzzBlogger. Google Review Count: 182.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

SEPTEMBER 15, 2015

Prior to founding TeamSupport, Robert was President and CEO of Sundance Digital, one of the world’s leading providers of automation software to television and cable broadcasters. The company was sold in 2006 to Avid Technology (Nasdaq: AVID).

Advertising Channels 100

Advertising Channels Work Management Marketing Management Paid Search Agency 100

Webbiquity

MAY 31, 2022

Save the live broadcasts in your Page’s video tab for later viewing. Additional benefits of hosting a virtual event on LinkedIn include: Meet your audience where they are (i.e., To host a live event on LinkedIn, first, you have to apply for LinkedIn Live , an exclusive platform enabling you to host live events through your company page.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

NOVEMBER 10, 2010

In the old days (pre-2003 or so), brands were carefully crafted by agencies, creatively packaged, and presented to the public via one-way broadcast communications (TV, magazines, direct mail). Key point #4: In today’s world, a brand is what consumers say it is. And email marketing. So why should social media be any different?

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

DECEMBER 15, 2020

Which businesses understand the “social” part of social network, and which are just there to broadcast? Which Minnesota tech companies have attracted the largest following? How popular are they on average? Only nine of the 130 companies have more than 10,000 followers.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

SEPTEMBER 30, 2010

Twitter is a conversational platform, not a broadcasting medium. For example, effective social media commentary should be informational rather than overtly promotional. Blog comments should be responded to within a reasonable period of time.

Social Media 100

Social Media Media Guidelines Digg 100

Webbiquity

MARCH 27, 2013

Sales pitch aside, this post provides a helpful step-by-step guide to starting a LinkedIn Group, broadcasting group messages, setting up webinars and more. 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. Michael Alexis breaks down LinkedIn Groups strategies used by Lewis Howes to allegedly generate $1.5

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

SEPTEMBER 10, 2019

Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. And less than a quarter of those vendors monitor and respond to brand mentions.

Work Management 44

Work Management Marketing Management Twitter Paid Search Agency 44

Webbiquity

FEBRUARY 2, 2017

aWeber is one of the best autoresponding and email broadcasting tool. A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Webbiquity

JULY 26, 2010

Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). James Wood ( @earnestagency ) + others. Vital statistics for every B2B marketer , March 16, 2010. Vital Statistics for B2B Marketers – the video , June 10, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 27, 2010

What’s most important, however, is to treat social media as an engagement channel rather than a broadcast medium, and structure measurement appropriately. Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100