would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. In fact, 88% said Web sites were important in helping them decide what to buy. I’m sure I forgot a few. Among other stuff.