Acquia sees web accessibility as a good thing and a brand differentiator
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. So where the money comes in is first of all, I can differentiate myself. Accessibility is definitely a brand differentiator. Optimizing your website for people with disabilities is not an exercise in altruism.
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