The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss
The Forward Observer
MARCH 15, 2024
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. While this sounds like common sense, shockingly few organizations actually conduct business this way. Allen Weiss and Debbie J. About the Author Allen Weiss, Ph.D.,
Let's personalize your content