LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. It’s the eye-catching custom display, branded swag, and embroidered polos — not to mention sponsorships and employee travel expenses. So when the average cost per lead at a trade show is $811 , every prospect counts. .

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Navigate the Channel

AUGUST 8, 2023

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. They should be trained to talk to people.

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Trade Show FAQ Mobile Marketing Social Media 65

The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Navigate the Channel

FEBRUARY 6, 2023

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

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Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. The same can be said for your brand.

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Trade Show Buzz Work Management Impressions 184

MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. They can be branded with your logo and already charged up with power. Some of these can be branded with your company logo.

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Leaderboards should be customizable to position a sponsor (a monetization opportunity) or include branding to match your look/feel and message.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Book a spot in each trade show early so you have better booth spaces to pick from.

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Zoominfo

APRIL 30, 2021

“Most third-party virtual event companies sell the full attendee list to all their sponsors, which means that aside from attendees maybe seeing your logo, you’re uploading cold leads that have had zero interaction with your brand or content,” says McCallion. The real difference, McCallion says, is in the speaking session s.

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Benchmark Email

JANUARY 24, 2024

Trade shows can be a significant investment for businesses, offering a platform for networking, brand promotion, and lead generation. Here, we delve into… The post Maximizing Trade Show ROI: Mastering Pre-Event Promotion and Post-Event Follow-Up with Email Marketing appeared first on Benchmark Email.

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Trade Show Promotion ROI Email Marketing 52

SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? A Bird's-Eye View.

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Trade Show Work Management Marketing Management Paid Social Agency 62

Square 2 Marketing

APRIL 1, 2020

Most of us expected to attend at least a handful of events, trade shows and conferences this year. Over the past few years, live events have exploded as an opportunity to meet prospects, introduce new products, close deals, entertain customers and build your brand.

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Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Planning Zoominfo Paid Search Agency 100

Navigate the Channel

JANUARY 16, 2018

Creating a trade show budget for 2018 is a skill that pays off in a better use of company resources. Allocate about 30 percent of your trade show budget to the expense of the trade show itself. Allocate about 30 percent of your trade show budget to the expense of the trade show itself.

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Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Don’t be afraid to use technology to create excitement and reinforce your brand.

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Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success.

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Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Set Up a Branded Photo Booth. Best of all, they can benefit your brand in so many ways.

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SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Referral marketing, on the other hand, leverages customers who love what you do.

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Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Navigate the Channel

APRIL 19, 2018

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. The three trade show booth elements outlined below are ones that you shouldn’t skimp on. Eye-popping trade show graphics. Skillful lighting.

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Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

Zoominfo

APRIL 30, 2021

“Most third-party virtual event companies sell the full attendee list to all their sponsors, which means that aside from attendees maybe seeing your logo, you’re uploading cold leads that have had zero interaction with your brand or content,” says McCallion. The real difference, McCallion says, is in the speaking session s.

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Trade Show Acquisitions Top of Funnel Enterprise Management 130

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. These online or PDF guides can be a great place to get exposure with specific groups of prospects and lend credibility to your brand.

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Ideal Customer Profiles Brand Identity Branding Differentiation 352

Navigate the Channel

MARCH 15, 2022

Here are the top 9 construction and building material trade shows you don’t want to miss in 2022. This event will feature brand new educational sessions, networking events, keynotes, CEU opportunities and much more. Of course, it is important to remember that this list of trade shows in 2022 is not totally complete.

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Trade Show Ad Building Peer-to-peer Work Management 65

Convince & Convert

JANUARY 28, 2016

One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. David also shares some of the wisdom gleaned from his new book, “Three Feet from Seven Figures,” which focuses solely on creating the most leads from trade shows. The best employees to send to trade shows.

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Trade Show ROI Social Networks Lead Scoring 89

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

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Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Navigate the Channel

APRIL 12, 2018

Before attending a trade show, it’s important to hammer out what your goals for the event are. Below, you’ll find the top three goals that most companies that attend trade shows want to meet as well as ways to build strategies that support them. Solidify Brand Awareness. Introduce New Products.

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Trade Show Marketing & Strategy Sample Paid Search Agency 62

markempa

JULY 8, 2013

Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand.

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Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Strengthening Your Brand. Observe and Learn.

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Trade Show B2B Budget Programs B2B Sales 54

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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Leading Results Rambings

MAY 21, 2019

There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows.

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