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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. ” Strange. TikTok is for idiots. ” It’s already been banned in India.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

eCommerce 270
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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

What should you consider before hopping on a social trend? billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. There’s an estimated 4.9

Trends 143
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.

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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Consumers want the ability to choose online or in-person shopping (from the same brands) at any time. Trend #2: Craving Convenience.

Trends 363
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9 Biggest Event Trends of This Year

Marketing Insider Group

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Brands must focus on highly personalized events and forging personal connections with attendees. Sustainability.

Trends 275