How to Optimize Your Brand for Social Media Search
Brandwatch Marketing
JANUARY 30, 2024
Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.
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Brandwatch Marketing
JANUARY 30, 2024
Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.
The Forward Observer
MARCH 1, 2024
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Webbiquity
NOVEMBER 15, 2022
Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.
Webbiquity
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.
Marketing Insider Group
JULY 6, 2021
Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.
Brandwatch Marketing
JANUARY 30, 2024
Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?
Webbiquity
DECEMBER 6, 2022
How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.
Webbiquity
APRIL 18, 2023
This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.
Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform.
Marketing Insider Group
AUGUST 1, 2023
Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data.
Convince & Convert
DECEMBER 13, 2023
As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
Webbiquity
OCTOBER 22, 2021
Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.
KoMarketing Associates
MARCH 2, 2022
As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.
Navigate the Channel
NOVEMBER 21, 2023
You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.
Stevens & Tate
FEBRUARY 16, 2024
Crafting an effective social media strategy is essential in today’s digital marketing landscape. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding.
Marketing Insider Group
MAY 25, 2020
You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers.
SocialPilot
JANUARY 21, 2024
Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.
Trade Press Services
JANUARY 15, 2024
With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true.
Navigate the Channel
DECEMBER 7, 2023
In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. To stay on top of your game, you need to spice up your social media marketing. They are interested in what others think and turn to Google searches or online reviews. They then place an order.
Sprout Social
FEBRUARY 1, 2024
The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.
Brandwatch Marketing
NOVEMBER 8, 2023
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.
Convince & Convert
NOVEMBER 30, 2023
Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.
illumin
FEBRUARY 1, 2024
Disinformation and hateful behavior are an unfortunate problem for social media platforms and social media marketers alike, which is why social media moderation is so important. Ever since social media’s meteoric rise , community guidelines have proven essential to social media platforms’ business models.
Launch Marketing
NOVEMBER 15, 2023
As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.
Oktopost
SEPTEMBER 28, 2023
Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.
SocialPilot
FEBRUARY 9, 2024
If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.
Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.
Stevens & Tate
JANUARY 24, 2023
Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics. If you can find the right social platform , you will find it much easier to find and target niche audiences.
Brandwatch Marketing
JUNE 15, 2022
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.
Oktopost
DECEMBER 5, 2022
Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Nevertheless, your SEO efforts with social media are still valuable.
Brandwatch Marketing
JANUARY 29, 2024
Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Is your brand account a goo way to get in touch or should a salesperson use their account?
Brandwatch Marketing
JANUARY 29, 2024
Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Is your brand account a goo way to get in touch or should a salesperson use their account?
SocialPilot
JANUARY 21, 2024
Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.
SocialPilot
JANUARY 5, 2024
I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. for brands. It begs the question.
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
SocialPilot
JANUARY 21, 2024
So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Did the efforts that Luke and I made benefit our brand in any way? But first, let’s start from the basics.
SocialPilot
JANUARY 4, 2024
Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content.
The Lead Agency
FEBRUARY 12, 2023
Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.
Sprout Social
FEBRUARY 5, 2024
As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.
SocialPilot
JANUARY 9, 2024
Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media?
TrustRadius Marketing
JUNE 20, 2022
Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories?
Sprout Social
OCTOBER 6, 2022
If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?
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